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Reebok launches its new store in Lucknow with Malaika Arora The new flagship store, located at the Lulu Mall, was inaugurated by the fitness icon and Reebok brand ambassador Malaika Arora Lucknow; July 1, 2023: - Reebok, a leading worldwide brand in sports footwear and apparel has announced another significant milestone with the inauguration of its new store in Lucknow. Malaika Arora, iconic Bollywood actress and revered fitness icon graced the inauguration event, embodying the essence of fitness and style that Reebok stands for, making this store opening a truly memorable occasion. The opening of the new store is part of Reebok’s ongoing expansion in India under the aegis of Aditya Birla Fashion and Retail Limited and this highly anticipated exclusive outlet from Reebok promises to cater to the growing demand for quality sportswear in Lucknow. This new store in Lucknow boasts a contemporary and welcoming design showcasing Reebok's signature collections in the brand’s core categories of Running, Training, Walking and Lifestyle. The store provides customers with an immersive shopping experience with an extensive selection of high-performance athletic footwear, stylish activewear, and essential accessories designed to elevate their fitness journeys. Mr. Manoj Juneja, Chief Operating Officer, Reebok India said, "We are thrilled to announce the grand opening of our latest store in Lucknow, a city renowned for its active lifestyle and discerning preference for quality sports gear. This strategic expansion is a testament to our commitment to provide exceptional sports & fitness experience and the highest caliber of athletic footwear, apparel, and accessories to the thriving youth in India. We are pleased to have Malaika Arora, a fitness icon, at our grand opening. We believe that her passion for health and wellness will resonate with our customers and inspire them to reach new heights.” Addressing the enthusiastic crowd, Malaika Arora said, "It is an honor to be a part of the grand opening of Reebok's new store in Lucknow. Reebok has always been at the forefront of promoting a healthy and active lifestyle, and I am thrilled to be a part of this initiative in Lucknow. I believe that fitness is not just about physical strength, but also about mental well-being. Through this association, I hope to inspire and empower individuals to prioritize their health and fitness. I am excited to share my journey, fitness tips, and engage with the passionate fitness community in Lucknow and beyond." The opening of the new store is part of Reebok’s ongoing expansion in India under the aegis of Aditya Birla Fashion and Retail Limited. About Reebok: Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and lifestyle footwear, apparel and equipment. Reebok is a part of the Authentic Brands Group (ABG), with Aditya Birla Fashion and Retail Ltd. (ABFRL) as the operating partner in India. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied sports & fitness heritage