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Collaborative video with renowned Comedian Zakir Khan brings nostalgia, humour, and style to Set Wet's #ApniHairStyleHiApniVibeHai campaign: Link to video Mumbai, July 12th, 2023: Set Wet, men’s grooming brand from the house of Marico, has launched a captivating new TVC that aims at putting hair styling at the forefront of the grooming ritual of young Indian men. With the campaign message #ApniHairstyleHiApniVibeHai, Set Wet emphasizes the significance of hair styling in creating a lasting first impression and setting the right vibe from the get-go. Set Wet's film showcases a relatable scenario where a young man, in a rush on his first day of work, forgets his ID card. Faced with a sticky situation, he reaches into his bag and finds Set Wet Gel, leading to a brilliant idea. As he styles his hair using Set Wet Gel, his appearance is completely transformed, instilling him with a newfound confidence. Walking into his workplace with an undeniable vibe of self-assurance, the young man leaves everyone in awe. Through fun and wit, the film powerfully conveys the importance of hair styling and its direct influence on the impression one makes. Speaking about the new campaign, Somasree Bose Awasthi, Chief Marketing Officer, Marico Limited, says, "As a leader in the hair styling category, Set Wet has always led the hair styling conversations amongst the youth of India and adapted to the changing trends. The new campaign #ApniHairStyleHiApniVibeHai therefore speaks to the Gen Z consumer about the importance of hair styling as a key part of their grooming regime. Through the various legs of the campaign, Set Wet will continue to establish and emphasise this key message and actively engage with the target consumer through innovative marketing activations across touchpoints, where the consumer is already actively engaged." Following the ad film, Set Wet released a collaborative video by renowned Indian Stand-up comedian Zakir Khan. In his unique comic style, Zakir took to Instagram highlighting the importance of hair styling in setting his vibe and urging his followers to treat it as an important part of their grooming regime. In the video, Zakir Khan humorously shares anecdotes from his own grooming journey, delving into the concept of 'vibe,' a term popularized by the Gen Z. With his incredible wit and charm, Zakir builds on this idea, capturing the essence of #SetYourVibe through well-styled hair, which ties back to the brand campaign message of #ApniHairStyleHiApniVibeHai. Excited about this collaboration Zakir Khan, says, "Looking at hairstyling as an important aspect of my grooming regime only came to me a few years ago, but the confidence it instilled in me has been game-changing, personally for me. Set Wet is synonymous with hair styling for the youth of India and from my personal experience I can tell, taking just a few extra minutes every day to #SetYourVibe can take you very far, give you a lot of confidence and help you leave a lasting impression.” This exciting collaboration exemplifies Set Wet's unwavering commitment in driving conversations and narrative on hair styling with the youth in their language. Through his engaging storytelling, Zakir highlights how over the last 3 years he has seen the impact that focusing on hairstyling has had on his life and has thus become an integral part of his grooming routine. The video featuring Zakir Khan is just one component of Set Wet's comprehensive 360-activation plan designed to inspire the youth to start styling their hair and set their vibe. TVC - Production House Credentials: Production House: Chrome Pictures Director: Roopali Singhal Producer: Kush Malhotra & Daniel Amanna About Set Wet: Set Wet, a brand of Marico Limited, is India's leading hair styling brand that offers a wide range of grooming products for men. With a focus on innovation and quality, Set Wet empowers individuals to express their unique style and personality through their hair. About Marico Limited Marico (BSE: 531642, NSE: "MARICO") is one of India's leading consumer products companies, in the global beauty and wellness space. In FY 2022-23, Marico recorded a turnover of USD 1.2 billion through its products sold in India and chosen markets in Asia and Africa. Marico touches the lives of 1 out of every 3 Indians, through its portfolio of brands such as Parachute, Saffola, Saffola FITTIFY Gourmet, Saffola ImmuniVeda, Saffola Mealmaker, Hair & Care, Parachute Advansed, Nihar Naturals, Mediker, Pure Sense, Coco Soul, Revive, Set Wet, Livon, Just Herbs, True Elements and Beardo. The international consumer products portfolio contributes to about 23% of the Group’s revenue, with brands like Parachute, Parachute Advansed, HairCode, Fiancée, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men, Thuan Phat and Isoplus.