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Blue Bang Media & Entertainment Pvt. Ltd Builds great association Of Mission impossible – DEAD Reckoning with JK tyre Mumbai 15th July 2023 - JK Tyre & Industries Ltd, India’s foremost tyre manufacturers and is also amongst the top 25 manufacturers in the world successfully established association with Tom Cruise Starrer Mission: Impossible – Dead Reckoning Part One, one of the most awaited movie of the year releasing on 12th July’23 Blue Bang Media & Entertainment, leading entertainment and brand alliance agency bags the deal by developing a winning co-branded campaign, blending the movie attributes along with the communication of the brand The brand communication goes in sync with the movie attributes conveying that all the impossible missions are possible if you have Ranger Series of JK Tyre installed in your vehicle. The deal comprises a massive co-branded TV & Digital campaign on leading OTT platform Hotstar and would simultaneously be released on TV and other media formats. The notable features of the brand inherently align itself to the theme of the film and main characters of the film, Ethan Hunt, a senior field agent that handles dangerous and highly sensitive international missions that have seemed “impossible” and makes them possible For the past four decades, JK Tyre has been at the forefront in driving innovation and excellence in the tyre industry through introduction of ground-breaking technologies and products that cater to diverse business segments in the automobile industry. The essence of the brand and the characters alongside the plot line comes alive in this co- branded campaign Mr. Aasif Jaipuri, Media Manager – Branding, Blue Bang Media & Entertainment, stated “Brand JK Tyre and Mission” Impossible – Dead Reckoning Part One both revolves around power, strength and commitment which creates seamless synergy between the brand and the film, powerful star cast of the film was an added advantage especially considering the brand TG and focus markets. With Tom Cruise leading the franchise of Mission Impossible, it was a perfect combination of being class and yet appealing to the mass. We at Blue Bang Media are committed to provide a win win association for both “Brand” and the “Movie”