Kapiva launches a digital film with veteran actress Sudha Chandran

Kapiva launches a digital film with veteran actress Sudha Chandran to raise awareness about Diabetes management on World Diabetes Day Or Veteran Actress Sudha Chandran sheds light on the ‘AES’ method for diabetes management; partners with homegrown Ayurveda brand Kapiva to spread awareness on World Diabetes Day Mumbai, 15th November 2022: Kapiva, a homegrown D2C brand empowering Indian consumers with modern, accessible, and everyday Ayurveda has collaborated with veteran actress Sudha Chandran on World Diabetes Day. The digital campaign that showcases Sudha’s diabetes journey is a step forward in Kapiva’s mission of increasing awareness about the condition and empowering Indians with ayurvedic preventative solutions. India’s diabetes statistics stand at an alarming rate. The country is second after China in the global diabetes epidemic with 77 million people suffering from the condition. It is even worse when it comes to pre-diabetes. 1 out of 6 Indians is pre-diabetic as per the Indian Journal of Medical Research. Sudha Chandran, actress, and globally-renowned dancer is herself a diabetes patient. On the collaboration, Ameve Sharma, Co-Founder, Kapiva, said, “We have been relentlessly working towards improving the health and wellness quotient of Indians with Ayurveda. In these past few months, improving the efficacy of our products has been a key priority. Our Dia Free Juice has, in fact, been approved by AYUSH to reduce blood sugar up to 30%. This campaign is a step forward in the same direction. We hope it will enlighten Indians about the urgency of the situation and encourage them to take the right measures for the same.” Veteran actress, Sudha Chandran, said, “The “Diabesity” epidemic is likely to be the biggest epidemic in human history, and to be honest, I am not surprised. If I look at people's eating habits, I can very well believe so. Even after being a dancer and physically active, I could not escape this disease. Hence, it is my constant endeavor to spread awareness about it. I often encourage people to take preventative and management measures to avoid extreme circumstances. I have controlled my diabetes with the simple ‘AES’ method, ‘Ayurveda-Exercising-Sleeping’. I through and through advocate this. I am glad to collaborate with a homegrown brand like Kapiva which is relentlessly and constantly working in the diabetes management space.” In the film, the actress is seen sharing nuggets about her journey. The brand’s ambassador, Malaika also roots for Ayurveda. As an individual, she preaches and practices Ayurveda, Yoga, and healthy eating. About Kapiva: Kapiva is a modern ayurvedic homegrown D2C brand making Ayurveda simple, modern, and accessible for everyone and enabling everyday wellness. It is on a mission to make Ayurveda a part of people’s daily life. It offers authentic products using research, science-backed Ayurveda, and the finest ingredients. Kapiva has been a disruptor in the Ayurvedic industry by introducing innovation in product formats that can be easily integrated into people's daily diets and is also India’s first brand to launch super grain mixes. Funded by Orbimed, Vertex Ventures, Fireside Ventures, 3one4 Capital, Jetty Ventures, and Madhu Kela among others, the startup recently received INR 223 crore in funding. Kapiva offers an innovative range of products that is popular across E-Commerce platforms and is also present on-ground in 10,500+ stores across the country. The company has been listed as one of the fastest-growing D2C brands in the country by Fast42 by Inc42 in 2022. In addition to that, it has also been awarded the Emerging Consumer Brand of the Year 2020 by ET Brand Equity, Preferred Modern Ayurvedic Nutrition Brand 2020 by ET Industry Leaders MSME West & Best Nutrition Brand 2020 by CMO Asia.