SBI General Insurance

SBI General launches a heart-warming digital film #JoBhiHoHumDekhLenge to underline the importance of health insurance this Diwali Mumbai, 22, October 2022: On the occasion of Diwali, SBI General, one of India's leading General Insurance companies, unveiled a digital film #JoBhiHoHumDekhLenge that focuses on the significance of health insurance. The digital film depicts how we often ignore our health while providing for our loved ones and aims to encourage people to invest in health insurance plans this Diwali in order to have a healthier tomorrow. The poignant film highlights a father’s contribution to fulfilling each family member’s wishes by keeping his aspirations on the backburner. The video depicts an emotional connect when the father receives a surprise gift in form of a health insurance policy, serving as a reminder for him to put his health security first amidst the chaos of fulfilling day-to-day life needs of the family. The film's narrative encourages people to prioritize their financial security while handling monetary responsibilities. SBI General aims to propagate the message of security and reliance through this campaign. In such scenarios, SBI General is proud to “protect the protectors” i.e., those who work hard to give their families the finest care possible without expecting anything in return. Diwali is the perfect opportunity to give them the gift of security through health insurance. It highlights the fact that the one who takes care of the whole family, SBI General stands by them and reiterates #JoBhiHoHumDekhLenge. Further to the DVC, the film has been amplified on all social media handles of the company. Snapshot and Link from the digital film– https://www.youtube.com/watch?v=l-Xe_ONhXPM About SBI General Insurance Company Limited: SBI General is one of the fastest growing private general insurance companies, with the strong parentage of SBI, we at SBI General Insurance, are committed to carry forward the legacy of trust and security; and have a vision is to become the most trusted general insurer for a transforming India. Ever since our establishment in 2009, from 17 branches in 2011, we have expanded our presence to over 137 branches pan-India. Till date, we have served over 10 crore customers. We have been awarded ‘Insurer of the Year’ in the non-life category at FICCI Insurance Industry Awards, for two consecutive years. We have a robust multi-distribution model encompassing Bancassurance, Agency, Broking, Retail Direct Channels and Digital tie-ups. The widespread network of distributors like 22000 plus SBI branches, Agents, Other financial alliances, OEMs, and multiple digital partners enables us to extend our reach to the pocketed remote areas of India. We offer a bouquet of products spread across wide range of line of businesses to cater to customers in all segments like Retail, Corporate, SME and Rural, ensuring the accessibility in both forms i.e., digital as well as physical. Our CSR programme is driven by the mission of serving the most vulnerable communities and people at risk with sustainable interventions that can help in enhancing their lives. In line with this objective, we have been associating with various NGOs and/or programs to contribute to various areas aligned with our focus areas of CSR philosophy, like health, road safety, sanitation, education, sustainability & livelihoods, and sports. SBI General Insurance reported a 11% growth in Gross Written Premium (GWP) in FY 2021-22 and the GWP stood at INR 9260 crore. With the increasing need of health insurance, we have a very channelized strategy for health insurance business, which has reflected in 50% growth in health insurance GWP for the FY2021-22.