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Bata launches new ‘Impressions Collection’ Campaign featuring Kartik Aryan Introduces best of festive fashion for all celebrations 29 September, 2022: Inspired by the celebratory spirit of the festive season, India’s leading footwear brand Bata India, has launched the Impressions Collection. Featuring Kartik Aryan, the collection launch is an extension of the 360-degree title campaign, It’s Got to be Bata. As the year rounds up, the last few months are marked by a spirit of festivities across India - from Durga Pujo, to Diwali, Christmas and New Year. Families and friends come together to feast, celebrate and create timeless memories. Whether it’s a wedding or a casual get-together with friends, consumers want to make the most of these moments and they are eager to indulge in new fashion to look good. Bata India’s new Impressions Collection is derived from the consumer insight that great shoes and apparel gets one noticed and kickstarts conversations at get-togethers and parties – If it’s a celebration, It’s Got to be Bata. Commenting on the new launch, Gunjan Shah, MD and CEO, Bata India Limited said, “Bata India, as a brand, is woven into the cultural fabric of India. As the nation gets ready to revel in festivities, we are proud to present our new Impressions Collection - a wide array of stylish footwear ranging from ethnic to western and fusion to get you ready for any celebratory occasion, re-iterating the message -- If it’s a celebration, It’s Got to be Bata. Featuring Bata, Bata Red Label, Marie Claire, Hush Puppies and Naturalizer brands; the collection has an extensive range of glimmering block heels, comfort wedges, festive juttis and fusion sneakers. The collection will further strengthen Bata’s proposition as the one-stop destination for all footwear needs.” Bata’s new campaign film, conceptualized by Contract Advertising follows Kartik Aryan and Wamiqa Gabbi at a party and Wamiqa mistakenly steps on his shoes. Kartik is instantly impressed by her gold metallic block heels and tries to initiate a conversation. Wamiqa, however, smilingly walks away with a witty reply. When their paths cross again, it is Kartik’s Bata shoes that catch her attention and leave a lasting impression. The TVC ends with a snippet of the all-new Impressions Collection – styles that match every occasion. The TVC is now live: https://www.youtube.com/watch?v=4p5kbXjFnc8 Sagar Mahabaleshwarkar, Chief Creative Officer, Contract India, said: “A simple compliment ‘I like your shoes. It suits you.’ can start off a conversation on every occasion, through all your fashion phases. When we dress well, it makes an impression. All of us grab on to attires that capture confidence at a single glance, while the perfect pair of shoes top it off from the bottom up. With this campaign, we encapsulated the role shoes play as a conversation starter in every celebration, and Kartik Aryan and Wamiqa Gabbi’s friendly banter beautifully convey the message.” About BATA India: Bata has held a unique place in the hearts of Indians for more than 85 years. Probably the only footwear brand that offers footwear and accessories for the entire family, Bata has redefined the modern footwear industry in India. It has established a leadership position in the industry and is the most-trusted name in branded footwear. It sold more than 47 million pairs of footwear and served 120,000-plus customers almost every day in 2019. Bata India is the largest footwear retailer in India, offering footwear, accessories, and bags across brands such as Bata, Bata Red Label, Hush Puppies, Naturalizer, Power, Marie Claire, Weinbrenner, North Star, Scholl, Bata Comfit and Bubble gummers, to name a few. It retails in more than 1700 Bata owned, shop-in-shops and franchisee stores, on bata.in and in thousands of multi-brand footwear dealer stores pan-India. To make its products accessible to millions of Indians, Bata has evolved its channels and has launched new channels like Bata Chat Shop, Bata Home Delivery. For more information on Bata India, please visit www.bata.in