Global E Gaming

Xfinite’s Mzaalo Partners with QLASH To Power The Global E-Gaming Community Mumbai August 2, 2022: Xfinite’s Mzaalo, a blockchain-based gamified video streaming platform has partnered with QLASH, a Europe-based esports organization to power the global e-gaming community. Following this partnership, QLASH gamers will be able to unlock Mzaalo’s blockchain based reward ecosystem that will enable the enthusiasts to experience the world of gaming up close, and personal. As a part of this collaboration, QLASH users will earn Mzaalo rewards through which they can avail various services and benefits. These benefits include specially curated rewards for the winners of QLASH’s Daily Tournaments, Flagship Monthly Tournaments and Mzaalo’s popular Bid N Win related benefits such as special esports coaching sessions, invitations to play with gaming influencers, and an invite into a private Gaming Influencer team tournament. Vikram Tanna, COO, Xfinite says, “We at Xfinite believe gaming and entertainment is complimentary as fans and enthusiasts are constantly looking for enhanced experiences. Mzaalo’s partnership with Qlash brings together the promise of decentralization and innovative engagement to esports’ growing popularity. Luca Pagano, CEO, QLASH commented, “We are thrilled to partner with Xfinite’s Mzaalo. The rewards and benefits that Mzaalo is bringing to the table for the participants and users of QLASH will build excitement in the e-gaming industry and set the tone for offering streamlined experience across gaming and content consumption!” As per Grandview Research, the global esports market was valued at USD 2,008.4 million in 2021. It is expected to expand at a compound annual growth rate (CAGR) of 21.9% from 2022 to 2030. Owing to the increasing popularity of gaming tournaments, sponsorships, revenues, and impressive prize pools, millennials have already been looking at esports as a professional career option. Innovative engagement options from blockchain based entertainment platforms like Mzaalo will further add to esports’ growing popularity amongst the enthusiasts. About QLASH QLASH is an Innovative Esports & Gaming Media company. We connect gamers, deliver unique experiences and produce content around all of this. We use our roster of professional players and network of influencers and streamers to organize entertaining online and offline events. Our work with multiple games and age groups, allows us to create highly targeted marketing for different global brands. About Xfinite and Mzaalo – Xfinite is a decentralised entertainment ecosystem where users turn their time and engagement into rewards, brands advertise with trust and creators build economies. Xfinite achieves this by democratising premium content and NFTs through products such as Mzaalo and MzaaloNFT. It is also the only media-entertainment based blockchain platform to get the Virtual Asset License from the Dubai government. Mzaalo is a play-to-earn VoD platform offering premium content across 12,000+ movies, music, originals, and live TV to millions of users. Users redeem earned tokens across 600+ established brands, merchandise, digital goods, games, and celebrity experiences. Xfinite's soon to be launched NFT marketplace, MzaaloNFT will connect consumers and NFT collectors to native and globally acclaimed artists, celebrities, athletes, millions of digital collectables, and more. The ecosystem is powered by the Xfinite Entertainment Token (XET) built on the Algorand blockchain.