News

Mira Kapoor Picks her Summer Wardrobe from NA-KD on Nykaa Fashion -The collaboration will feature three handpicked curations for Holiday Fever, Pop Colour and Print Party - Campaign Film titled #SelectedbyMira unveiled Link : #SelectedbyMira Campaign Film 11th May 2022: Your virtual door to the world of celebrity fashion is now open! NA-KD, the European label on Nykaa Fashion, has partnered with Instagram’s favourite celebrity influencer Mira Rajput Kapoor to transport you to her world of ease, style and comfort. Mira juggles several roles in her life and this new curation reflects that in spades. This collaboration between NA-KD on Nykaa Fashion and Mira Kapoor further comes to life though a campaign film titled #SelectedbyMira that aptly presents Mira’s vibrant personality, colourful fashion picks and diverse looks that express her personality and fashion aesthetic, giving viewers a glimpse of her unique styling concepts. Spanning across a range of styles, in this one-of-a-kind collaboration, Mira’s selections will feature picks for Holiday Fever, Pop Colour, and Print Party Millennial mom and sartorial style influencer, If there's one thing that the dexterous Mira Kapoor champions, it’s her effortless and bold choices. From clean-cut aesthetics to quality finds, she knows how to keep it stylish. Known for her fashion-forward choices and experimental energy, she brings you her favourite curations, as showcased in the campaign film and a compelling series of visuals The ultimate summer trends from hot vacation looks, lush brights and captivating prints, her exclusive curation covers pieces that are consciously created, high on quality and big on style – each hand-picked just for Nykaa Fashion consumers. “I’m super excited to launch this first of its kind collaboration with NA-KD and Nykaa Fashion! The brand's aesthetic mirrors my beliefs of balancing a vibrant lifestyle and promising an environmentally conscious range. The fact that NA-KD exercises sustainability made this association organic and fun. My selections focus on fit and style, and are timeless wardrobe staples that I think every girl would love to have in her closet.” said Mira Kapoor The MIRA x NA-KD Collection will be available to shop exclusively on www.nykaafashion.com from 11th May 2022. About Nykaa Fashion Nykaa Fashion is the multi-brand e-commerce fashion offering from Nykaa, built on the pillars of premium curation and content, inspiring Indian customers to make the best choices for themselves. Nykaa Fashion is one of the fastest-growing fashion platforms in India and as of March 31, 2021, it houses 1,350 brands and over 1.8 million SKUs across Women, Men, Kids, Luxe and Home categories to appeal to every consumer. The Nykaa Fashion website/ app is focused on being ‘discovery led' and ‘high on style’ giving a chance to browse through the latest trends and collections, along with engaging content. It offers a large assortment of brands that include Indian and western wear, footwear, bags,