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This association marks the launch of Gynoveda’s digital campaign #AyurvedaForHealthyPeriods to promote Ayurveda as women’s first choice to permanently solve their menstrual, fertility & vaginal health disorders. Over 1 lakh women residing across 20,000 pincodes in India now trust Gynoveda’s healthtech solution that makes Ayurveda convenient, accessible & affordable for women's health from puberty to menopause. Mumbai, May 10, 2022- Gynoveda, World’s first Ayurvedic FemTech brand with the vision to make Indian women free of all menstrual and reproductive problems has brought on board acclaimed actress Taapsee Pannu as its brand ambassador. As a part of this association, Gynoveda launches the campaign #AyurvedaForHealthyPeriods. The digital-first company is offering easily accessible, affordable Ayurvedic treatments across 20,000 pincodes to solve various gynecological issues like PCOS, PCOD, period irregularities, vaginal discharge and infertility problems faced by 80 million women in India and over 800 million globally. As a brand, Gynoveda has always encouraged women to prioritize their health and speak freely about their intimate health issues in order to prevent them from turning into chronic ailments. As this direct-to-consumer (D2C) brand witness outpour of customers' love and cult following for its highly efficacious ayurvedic proprietary medicines made of clinically researched rare herbs, this is the right time for Gynoveda to team up with Taapsee Pannu who has actively championed deep rooted societal changes especially that impacts women’s health and emotional well-being. Elaborating on the brand association with the actress, Vishal Gupta, Founder & CEO of Gynoveda said, “Our vision is to establish Ayurveda as the world's first choice for women to permanently solve menstrual disorders. Gynoveda combines Ayurveda, Technology, Content and Community that makes women healthcare easy, accessible & affordable from puberty to menopause. Taapsee is an icon for women empowerment and has always challenged the status quo. Her views echo the mission that we have set to achieve and through this association, we hope to accomplish major transformations in the area of women’s overall health and wellness.” Adding further, Rachana Gupta, Co-Founder, Gynoveda, said, “I have always believed that for a woman to look good outside, she must be healthy inside. At Gynoveda, we aim to help women get healthy inside to be strong outside. We evangelize Ayurvedic diet that have a positive impact on their menstrual health. Taapsee hasn’t just joined Gynoveda as a brand ambassador, but will empower our shared vision as a change maker to improve the way women perceive menstrual health. Adding her thoughts, Actor, Taapsee Pannu said, “As a woman, I feel strongly committed towards using my personal experiences and outreach to contribute to the causes critical to women empowerment. Health is a prerequisite for anyone to become the best version of themselves and achieve their dreams. Especially menstrual and reproductive health issues for women remain under-represented and unresolved and are still seen as a taboo in certain strata of our society. Gynoveda is doing a tremendous job of combining artificial intelligence and gynecological expertise with the evidence-based Ayurvedic medicines to help women combat some of these pertinent & looming health disorders. As a part of my association with the brand, I hope to be a catalyst for change to spread the message that women don’t need to suffer in silence anymore.” Like Gynoveda, Tapsee has always been an advocate for women’s well-being and health. Known for her association with female related causes paired with her portrayal of women-centric films, Tapsee Pannu will aid Gynoveda towards its endeavors to empower women, to eradicate their fears and adopt Ayurveda to transform their lives. Gynoveda with the use of Ayurveda is providing easily accessible, affordable treatment for women’s vaginal, menstrual and infertility related issues and over the last 2 years has helped over 1 lakh women treat their chronic period problems. LINK TO THE DIGITAL AD CAMPAIGN VIDEO - https://www.youtube.com/watch?v=hq2TfB9oK-E Details of Cast and Crew of Gynoveda’s film with Taapse Pannu ● Client : Gynoveda ● Creative Agency : Anomalous ● Creative Director : Ankita Gupta ● Film Director : Puneet Prakash ● Production House : Retro Films ● Executive Producer : Anand Kusumakar ● Talent Agency : M5 Entertainment ● Talent Manager : Sonya Kapoor ● Creative Team : Sushrut Gopesh, Vijay Halwai, Nilesh Parab ● Account Management : Divya Arte, Ashish Khulega About Gynoveda Gynoveda is the World’s first Ayurveda FemTech brand. Gynoveda combines Ayurveda, Technology, Content & Community for women's healthcare, especially menstruation. Husband-wife duo Rachana & Vishal Gupta as founders of Gynoveda are on a mission to make Ayurveda as world’s first choice for women’s health from puberty to menopause. Gynoveda’s ayurvedic proprietary medicines with FDA approval have helped over 1 lakh women treat the root cause of disorders related to PCOS, irregular periods, infertility, pregnancy and skin. The company has delivered over 2 lakh orders across 20,000 pincodes in 58 major cities. The company raised $1 million in November 2019 from early stage investment firm, Fireside Ventures. Since then its e-commerce platform Gynoveda.com is growing rapidly at 25% month-on-month and it's on track to cross ₹100 crores ARR in the current financial year. Gynoveda founders along with a team of doctors & scientists invented the world’s first Period Test, a gynecology bot that uses artificial intelligence (AI) to self-diagnose her reproductive health by answering a few questions on her mobile in just 2 minutes and getting results instantly.