Only Paithani

After growing and expanding in Bangalore, OnlyPaithani Brings the Magic of Paithani Sarees to Hyderabad OnlyPaithani, originally an online brand that popularized authentic handloom Paithani sarees in Bangalore through physical format, is now available in physical retail format in Hyderabad Mumbai, 11/4/22: OnlyPaithani, the brand renowned in Southern markets for authentic handloom Paithani Sarees has now entered the Hyderabad market. The brand has launched its new and exclusive Paithani and handloom ethnic wear store at Banjara Hills in the City of Pearls. Paithani Sarees have been renowned over the years for their timeless stylishness. Coveted as the Queen of Silks globally, Paithanis are prized family heirlooms integral to any Maharashtrian bridal trousseau. These sarees are exquisitely silk based, have shimmering Zari borders, and eloquent motifs, thereby leave no doubt that these handcrafted beauties are indeed captivating verses of poetry in silk and gold. Committed to sustainably reviving the elegance and appeal of Paithani saris and contributing to the cause of empowering local weavers and artisans in small villages, OnlyPaithani works with over 25 weavers today. These impeccable craftsperson design, weave, and produce authentic Paithani sarees, ensuring that each piece is a work of art, and a testimonial to the incredible skills of Maharashtrian Paithani weavers. Talking about the brand’s entry into the Hyderabad market, Arati Bandal, Founder, OnlyPaithani, said, “It is a matter of great pride to receive so much love and appreciation from our customers across south India. Despite the pandemic impact, our physical store in Bangalore turned out to be a great success. Infact, we moved to a bigger and better store during the pandemic. It reaffirmed our belief in the fact that despite the surge in our online sales, Indian women still prefer to touch and feel the sarees they buy. The conversations that take place over buying the sarees are an integral part of the shopping experience for our audience, and we are glad to bring that joy to the women in Hyderabad. Our store in Banjara Hills offers a spectacular range of exquisite and resplendent Paithani sarees, and other ethnic wear including blouses and lehenga fabrics, vibrant Kurta sets, and elegantly designed dupattas.” Adding further about the brand’s values and endeavours, Arati, added, “We believe in sustainability and empowerment of rural craftsmen. That’s why we have painstakingly chosen natural and pure fabrics to craft an eclectic mix of colourful Yeola Paithani Sarees which have an inimitable charm, and an appeal that is cherished across generations. From classic sophistication to turning heads in any gathering, OnlyPaithani’s statement pieces are absolute showstoppers. With class and penchant for the best being the hallmarks of Hyderabad’s audience, we are confident that our creations will equally appeal to fas