The Sterling Reserve Music Project collaborates with Monica Dogra to launch
the soca influenced song “Secret Sauce”
Watch the video here: https://www.youtube.com/watch?v=gehSvfVkZB0&t=58s
Stream the song here: https://umgi.lnk.to/secretsauce
4 March 2020, Mumbai – The Sterling Reserve Music Project, an enabler platform for independent
artists, chases the next emerging sound on the platform with the soca music inspired song ‘Secret
Sauce’ by Indian - American singer-songwriter, Monica Dogra. ‘Secret Sauce’ is Monica’s first musical collaboration with international beat maker and soca music
producer Keshav Chandradath Singh.
Composed and penned by Monica Dogra, “Secret Sauce” is a love song about the ecstasy that love sets
into motion in one’s life. The song is about how once love enters your life, everything becomes magical
and fantastic. Monica Dogra describes the vibe of the song as a sensual mash up of Caribbean island
music, reggae (ton), soca and pop.
The music video features Bollywood actor Prateik Babbar co-starring alongside Monica Dogra. This is
the second time the duo comes together on screen, since their last Speaking about the release of ‘Secret Sauce,’ Monica Dogra said, “I am very happy that ‘Secret Sauce’ has finally come to life. Working with Keshav was a dream. Soca has been a genre I’ve never played with
as a composer, but I’ve played out as a DJ for so long and Keshav is one of the top soca producers in the
world! He’s worked with the best. The making of the song was like entering an uncharted territory
which is just how I like it. “Secret Sauce is so different in multiple aspects from anything I’ve ever done
and as a musician, I can proudly say that I made a song that I’d love to listen to on repeat for the first
time in my life.” She further added, “While writing the lyrics, my mind was thinking about the immense
courage it takes to express one’s affection for another person. Upon hearing the melody of the song for
the first time, I just closed my eyes and the lyrics started to stream out of my conscious and onto the
paper. It was a beautiful flow... I’m grateful to tap into that. For the music video I wanted to bring back
my first costar, Prateik Babbar from the feature film Dhobi Ghat. That film changed both our lives so
much and we’ve maintained a great friendship through the years. I believe time has made us better.
Working with him was sweet! I kept saying it all felt like honey. Just what ‘Secret Sauce’ is all about.” Universal Music and EMI Music, India and South Asia Managing Director and CEO Devraj Sanyal
said, “The Sterling Reserve Music Project continues to chase the next in it’s endeavour to support and
enable Indian independent talent across all genres and languages. Every once in a while, we have the
honour to collaborate with a mainstream and exceptionally talented artist and 2020 kickstarts with one
such partnership in the form of the song ‘Secret Sauce’ by multifaceted, Monica Dogra. This is the first
time we introduce the genre and sound of ‘soca’ music on the platform created right here in the
Universal Music India studios, by Monica Dogra and produced by the incredible beatmaker Keshav from
the Caribbean. We’re immensely thankful for Prateik Babbar’s appearance alongside Monica Dogra to
lend an authentic narrative to the video that is unique to the Sterling Reserve Music Project.”
Allied Blenders and Distillers’ Chief Operating Officer, Bikram Basu, said, “We begin 2020 with our 11th release, introducing the soca music sound on Sterling Reserve Music Project, through ‘Secret Sauce’ by
the immensely talented Monica Dogra. It’s exciting to have Prateik and Monica share screen space once
again, which hugely enhances the visual aesthetic of the video. Our platform has always explored unique
sounds and with Secret Sauce we are continuing to push boundaries in independent Indian music.” ABOUT MONICA DOGRA
Monica Dogra, is an Indian - American singer-songwriter, who is known for her work in various artistic
fields. In her discography, Monica has released 7 albums with her recent release - Naraye Mastana
hitting number 10 on the pop charts in India. Monica attended NYU, graduating in musical theatre.
Monica has also contributed vocals to the renowned song Dooriyan Bhi Hai Zaroori for the film Break
Ke baad. Apart from being a talented singer, she is also an acclaimed actress starring in various movies
which include Rock on!!, Dhobi Ghat. Her recent acting credit is in the web series ‘Cartels’ where she
will be playing one of the leads. For her numerous achievements, Monica has been named as “the
ambassador of the new India’’ by Republic of Brown and has also been featured in list of the 50 most
influential Women by ELLE magazine in India.
ABOUT STERLING RESERVE MUSIC PROJECT:
Sterling Reserve Music Project is the region’s first enabler platform to discover, incubate and promote
emerging musical talent from India. The project aims at elevating and supporting the independent music in the feature filmArtists can send their song demos to sterlingreservemusicproject@gmail.com
ABOUT UNIVERSAL MUSIC INDIA
Universal Music India Pvt. Ltd. (UMIPL) is a 100% subsidiary of the Universal Music Group (UMG) and is
home to record labels such as A&M Records, Blue Note Records, Capitol Records, Capitol Records
Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophone, Emarcy, Geffen Records,
Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Records, Motown
Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group, Virgin
Records, Virgin EMI Records. UMI has an extremely rich Indian catalogue comprising songs from classic
Hindi and Regional Films, IndiPop, Bhangra, Ghazals and Devotional. Its enviable catalogue includes
artistes such as Asha bhosle, Anup Jalota, Bombay Vikings, Jagjit Singh, Josh, Malkit Singh, Pankaj
Udhas, Panjabi MC, Raghav, Mohit Chouhan, Euphoria, Adnan Sami, Rabbi Shergill, Rahat Fateh Ali
Khan to name a few. UMIPL’s `film’ catalogue (the 2nd largest in India) spans music from blockbusters
such as Sholay, Qurbani, Amar Akbar Anthony, Chori Chori Chupke Chupke, Devdas and Munnabhai
MBBS amongst the numerous jewels which symbolize the musical journey from the 70’s to date. On the
International music front, UMIPL are the clear market leaders with artistes such as ABBA, Bon Jovi,
Bryan Adams, Eminem, Lady Gaga, Taylor Swift, Justin Bieber, Katy Perry, The Beatles, Norah Jones,
Marshmello, DJ Snake, Ariana Grande, The Chemical Brothers, amongst a host of other popular music
the soca influenced song “Secret Sauce”
Watch the video here: https://www.youtube.com/watch?v=gehSvfVkZB0&t=58s
Stream the song here: https://umgi.lnk.to/secretsauce
4 March 2020, Mumbai – The Sterling Reserve Music Project, an enabler platform for independent
artists, chases the next emerging sound on the platform with the soca music inspired song ‘Secret
Sauce’ by Indian - American singer-songwriter, Monica Dogra. ‘Secret Sauce’ is Monica’s first musical collaboration with international beat maker and soca music
producer Keshav Chandradath Singh.
Composed and penned by Monica Dogra, “Secret Sauce” is a love song about the ecstasy that love sets
into motion in one’s life. The song is about how once love enters your life, everything becomes magical
and fantastic. Monica Dogra describes the vibe of the song as a sensual mash up of Caribbean island
music, reggae (ton), soca and pop.
The music video features Bollywood actor Prateik Babbar co-starring alongside Monica Dogra. This is
the second time the duo comes together on screen, since their last Speaking about the release of ‘Secret Sauce,’ Monica Dogra said, “I am very happy that ‘Secret Sauce’ has finally come to life. Working with Keshav was a dream. Soca has been a genre I’ve never played with
as a composer, but I’ve played out as a DJ for so long and Keshav is one of the top soca producers in the
world! He’s worked with the best. The making of the song was like entering an uncharted territory
which is just how I like it. “Secret Sauce is so different in multiple aspects from anything I’ve ever done
and as a musician, I can proudly say that I made a song that I’d love to listen to on repeat for the first
time in my life.” She further added, “While writing the lyrics, my mind was thinking about the immense
courage it takes to express one’s affection for another person. Upon hearing the melody of the song for
the first time, I just closed my eyes and the lyrics started to stream out of my conscious and onto the
paper. It was a beautiful flow... I’m grateful to tap into that. For the music video I wanted to bring back
my first costar, Prateik Babbar from the feature film Dhobi Ghat. That film changed both our lives so
much and we’ve maintained a great friendship through the years. I believe time has made us better.
Working with him was sweet! I kept saying it all felt like honey. Just what ‘Secret Sauce’ is all about.” Universal Music and EMI Music, India and South Asia Managing Director and CEO Devraj Sanyal
said, “The Sterling Reserve Music Project continues to chase the next in it’s endeavour to support and
enable Indian independent talent across all genres and languages. Every once in a while, we have the
honour to collaborate with a mainstream and exceptionally talented artist and 2020 kickstarts with one
such partnership in the form of the song ‘Secret Sauce’ by multifaceted, Monica Dogra. This is the first
time we introduce the genre and sound of ‘soca’ music on the platform created right here in the
Universal Music India studios, by Monica Dogra and produced by the incredible beatmaker Keshav from
the Caribbean. We’re immensely thankful for Prateik Babbar’s appearance alongside Monica Dogra to
lend an authentic narrative to the video that is unique to the Sterling Reserve Music Project.”
Allied Blenders and Distillers’ Chief Operating Officer, Bikram Basu, said, “We begin 2020 with our 11th release, introducing the soca music sound on Sterling Reserve Music Project, through ‘Secret Sauce’ by
the immensely talented Monica Dogra. It’s exciting to have Prateik and Monica share screen space once
again, which hugely enhances the visual aesthetic of the video. Our platform has always explored unique
sounds and with Secret Sauce we are continuing to push boundaries in independent Indian music.” ABOUT MONICA DOGRA
Monica Dogra, is an Indian - American singer-songwriter, who is known for her work in various artistic
fields. In her discography, Monica has released 7 albums with her recent release - Naraye Mastana
hitting number 10 on the pop charts in India. Monica attended NYU, graduating in musical theatre.
Monica has also contributed vocals to the renowned song Dooriyan Bhi Hai Zaroori for the film Break
Ke baad. Apart from being a talented singer, she is also an acclaimed actress starring in various movies
which include Rock on!!, Dhobi Ghat. Her recent acting credit is in the web series ‘Cartels’ where she
will be playing one of the leads. For her numerous achievements, Monica has been named as “the
ambassador of the new India’’ by Republic of Brown and has also been featured in list of the 50 most
influential Women by ELLE magazine in India.
ABOUT STERLING RESERVE MUSIC PROJECT:
Sterling Reserve Music Project is the region’s first enabler platform to discover, incubate and promote
emerging musical talent from India. The project aims at elevating and supporting the independent music in the feature filmArtists can send their song demos to sterlingreservemusicproject@gmail.com
ABOUT UNIVERSAL MUSIC INDIA
Universal Music India Pvt. Ltd. (UMIPL) is a 100% subsidiary of the Universal Music Group (UMG) and is
home to record labels such as A&M Records, Blue Note Records, Capitol Records, Capitol Records
Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophone, Emarcy, Geffen Records,
Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Records, Motown
Records, Polydor Records, Republic Records, Universal Music Latino, Verve Music Group, Virgin
Records, Virgin EMI Records. UMI has an extremely rich Indian catalogue comprising songs from classic
Hindi and Regional Films, IndiPop, Bhangra, Ghazals and Devotional. Its enviable catalogue includes
artistes such as Asha bhosle, Anup Jalota, Bombay Vikings, Jagjit Singh, Josh, Malkit Singh, Pankaj
Udhas, Panjabi MC, Raghav, Mohit Chouhan, Euphoria, Adnan Sami, Rabbi Shergill, Rahat Fateh Ali
Khan to name a few. UMIPL’s `film’ catalogue (the 2nd largest in India) spans music from blockbusters
such as Sholay, Qurbani, Amar Akbar Anthony, Chori Chori Chupke Chupke, Devdas and Munnabhai
MBBS amongst the numerous jewels which symbolize the musical journey from the 70’s to date. On the
International music front, UMIPL are the clear market leaders with artistes such as ABBA, Bon Jovi,
Bryan Adams, Eminem, Lady Gaga, Taylor Swift, Justin Bieber, Katy Perry, The Beatles, Norah Jones,
Marshmello, DJ Snake, Ariana Grande, The Chemical Brothers, amongst a host of other popular music
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