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ETMONEY Launches India’s First Tax Rap ‘Tax Ka Bhoot’ Highlighting The Average Indian’s Struggle with Taxes 

• Rap features internet sensation Baba Jackson & actor Biswapati Sarkar based on the average Indian’s tax-saving hassles
• Part of brand’s effort to promote its comprehensive tax-saving solution featuring ELSS, NPS, Health Insurance & Life insurance

New Delhi, February 27, 2020: As Indians enter the last month for saving tax for this financial year, ETMONEY, India’s largest online wealth management app with 7.5Mn users, has launched a rap song featuring India’s newest dance sensation, TikTok star Yuvraj Singh, famously known as Baba Jackson and actor Biswapati Sarkar on the average Indian’s fight against the ‘Tax Ka Bhoot’ haunting their lives.

Available on YouTube as well as leading music streaming apps, the ‘Tax Ka Bhoot’ rap sung by Abby Viral revolves around relatable slices of an average taxpayer’s annual struggle and frustration of managing expenses and aspirations while paying taxes. The video also characterises the ‘Tax Ka Bhoot’ as a group of masked unnamed villains from a syndicate determined on troubling the average Indian with their nefarious ways of dismantling their efforts to save and live a good life. The video is conceptualized and produced by RVCJ Digital Media in partnership with the ETMONEY marketing team led by COO Santosh Navlani.

Santosh Navlani, COO & Head of Marketing ETMONEY said, “Taking our tax campaign ahead in its final phase in run-up to March 31st deadline, we have launched India's first-ever RAP on Tax. The primary motivation to become financially savvy for our mobile-first millennial users is to  "avoid the pain of tax deduction", and this led to the idea of the video that highlights the pains of Indian taxpayers & what they can do to avoid them.”

Rap Video URL: https://www.youtube.com/watch?v=OplxIsbkg24

Credit roll:

• Creative Agency: RVCJ Digital Media
• Executive Producer: Ashwin Salunke
• Creative Lead: Arth Vasava
• Creative Producer: Pankaj Kothawade

About ETMONEY

ETMONEY is India’s largest app for financial services that is simplifying the financial journey of new-age Indians. Consumers use ETMONEY to invest in Zero-commission Direct mutual funds for Free, protect their families with unique Insurance solutions & use ETMONEY Credit Card to take instant loans at low-cost. Growing at 350% yearly, combined with multiple innovative solutions, it has grown to 7Mn users from more than 1300+ Indian cities and is driving more than $500Mn of non-payment annual transaction volume on its platform.

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