Sony Pictures Networks India Launches Its Marathi GEC Sony मराठी

Sony Pictures Networks India Launches Its Marathi GEC   Sony मराठी  Press Release:  Mumbai, August 14, 2018:     Sony Pictures Networks India (SPN), has forayed into the Marathi general entertainment space with the launch of its latest channel ‘Sony मराठी’. Launching on 19 th August 2018, this new channel is a one-stop destination for the Marathi speaking audience with its relatable content specially curated for a cohesive and complete family viewing experience. True to its positioning of ‘Vinuya Atut Naati’ (weaving unbreakable relationships), Sony मराठी endeavours to weave bonds of genuine emotions with each life it touches, through its innovative and engaging content, that is sure to set new benchmarks in the Marathi general entertainment space.     Sony मराठी will offer an array of original fiction and non-fiction programming that aims at breaking stereotypes while celebrating the rich cultural fabric of Maharashtra. The new GEC will go LIVE unveiling its robust content with a host of 11 new shows. Being the collective efforts of industry stalwarts, shows such as ‘Julta Julta Jultay Ki’, ‘H.M. Bane T.M. Bane’, ‘Saare Tuzhyach Sathi’, ‘Ti Phulrani’, ‘Duniyadari Filmy Istyle’, ‘Year Down’, ‘Bheti Laagi Jeeva’, ‘Hrudhayat Vaje Something’, ‘Garja Maharashtra’, etc... aim at going beyond ordinary content offerings, challenging the status quo and breaking perceptions that exist around relationships in society.  The non-fiction lineup includes ‘Maharashtracha Favorite Dancer’ and ‘Maharashtrachi Hasya Jatra’. Along with the daily dose of entertainment, the channel also promises a great library of Marathi movies.   Sony मराठी will commence with the telecast of the prestigious 55 th Maharashtra State Film Awards.    The channel will be available across key direct-to-home (DTH) and digital cable platforms.    Comments:  N.P. Singh, Managing Director and Chief Executive Officer, Sony Pictures Networks India (SPN):  “With entertainment being one of the key focus areas for Sony Pictures Networks India, the launch of Sony मराठी is a milestone initiative. Aligned to the belief, ‘Vinuya Atut Naati’, our new channel, aims to weave unbreakable relationships with its viewers, through content that is contemporary in nature, yet deeply rooted in tradition. This brand promise will reflect in our immersive programming line-up, the quality of production and storytelling which will resonate with viewers across age groups, providing a complete family viewing experience. Sony मराठी is determined enrich the cultural fabric of the Marathi entertainment space.” Ajay Bhalwankar, Business Head, Sony मराठी:  “Our top most priority in this market is to deliver premium sophisticated content that caters to the entertainment needs of the Maharashtrian audience. The Marathi-speaking broadcast market is a very lucrative one, we look forward to expanding our footprint in this space.” About Sony मराठी: Sony मराठी is a premium channel in the Marathi language marking Sony Pictures Networks India (SPN) foray into the Marathi general entertainment space. Catering to the growing appetite for Marathi content in the region, the channel aims to weave unbreakable relationships with its viewers through its brand ethos of ‘Vinuya Atut Nati’. With a robust daily, weekly and bi-weekly programming line-up such as ‘Julta Julta Jultay Ki’, ‘H.M.Bane T.M.Bane’, ‘Saare Tuzhyach Sathi’, ‘Bheti Lagi Jeeva’ , ‘Hrudhyat Vaje Something’, ‘Duniyadari Filmy Ishtyle’, ‘Year Down, ‘Garja Maharashtra, ‘Ti Phulrani’, ‘Maharashtracha Favorite Dancer’, ‘Maharashtrachi Hasya Jatra’, the content of Sony मराठी is carefully curated to resonate with the ethos of Maharashtra’s cultural fabric. The channel aims at delivering a sophisticated viewing experience that is relatable yet compelling with its unique, courageous content, breaking stereotypes thereby setting new standards and benchmarks in the Marathi entertainment space. For more information, log on to: www.sonymarathi.com About Sony Pictures Networks India (SPN)   Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.   SPN comprises 32 channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the English movie channels; LePlex HD showing critically-acclaimed Hollywood films; AXN and AXN HD, the channels showcasing the best in Reality, Entertainment and Drama; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music; YAY!, the kids entertainment channel; Sports Network comprising 11 sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1,  SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD, SONY TEN GOLF HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV - the digital entertainment VOD platform, SPN Productions, the networks’ film production arm and Sony Pictures Networks Distribution Pvt Ltd. (SPND) that distributes the networks television channels across different genres and languages through multiple content delivery platforms. SPN reaches out to over 700 million viewers in India and is available in 167 countries.  The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including the ‘Aon Best Employers India’ Award in the 2017 edition in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners, listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India in 2017 and adjudged one of India’s Great Mid-Size Workplaces for its distribution business by the Great Place To Work® Institute in the 2017 edition. Sony Pictures Networks India Private Limited is in its 23 rd year of operations in India. Its subsidiaries include Sony Pictures Networks Distribution India Private Limited, MSM-Worldwide Factual Media Private Limited, MSM Discovery Private Limited, Taj Television (India) Private Limited, Aqua Holding Investments [Pvt.] Ltd., and Bangla Entertainment Private Limited.  For more information, log onto www.sonypictures.com