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TVF’s latest series ‘Yeh Meri Family’ starts streaming on TVFPlay ~ The nostalgic 90’s show opens to a stellar response and a star-studded premiere in Mumbai and Delhi ~ ~Udit Narayan, Kailash Kher, Zakir Khan grace the red carpet~ Mumbai, 13th July 2018: The first 2 episodes of ‘Yeh Meri Family’, The Viral Fever’s (TVF) latest web series has started streaming on TVFPlay. TVF organized grand premieres of the show in New Delhi & Mumbai to celebrate the launch. The star-studded event was well attended by popular personalities from the entertainment industry. The cast of the show, comprising Mona Singh (Mummy), Akarsh Khurana (Papa) and the kids Vishesh Bansal (Harshu), Ahan Nirban (Dabbu), Ruhi Khan (Chitti), Sameer Saxena (Creator and Director), Vaibhav Bundhoo (Music Composer), and Saurabh Khanna (Writer) were accompanied by popular faces such as Udit Narayan, Mithila Palkar, Kailash Kher, Biswapati Sarkar, Raghu Ram, Nidhi Singh, Shikha Talsania and Nidhi Bisht on the red carpet at multiplexes in the two metros. Two episodes of ‘Yeh Meri Family’ can be viewed here: https://tvfplay.com/episode/1/302/328/1257 with new episodes added every Friday till the 10th of August. Yeh Meri Family follows a 7-episode narrative told from Harshu’s perspective. The story is set in the Gupta household over the summer vacations of 1998 and each episode revolves around a specific relationship with a character in the family. The first two episodes will revolve around Harshu (Vishesh Bansal) and his experiences during summer vacations, especially around tuition classes and his school crush, Vidya. Adding to the nostalgia, the second episode of the show highlights how mothers strive to make their kid’s birthday the most special day of the year for them. Sameer Saxena, TVF’s Chief Content Officer and Head - TVF Originals said, “Yeh Meri Family is very close to our hearts. In the first episode, our protagonist Vishesh Bansal will make everyone reminisce their childhood days. His character ‘Harshu’ will definitely touch viewers’ hearts with his innocent and honest portrayal of a middle child. I am really overwhelmed with the outpouring of love from all quarters for our show and look forward to viewers’ response.” The writer of ‘Yeh Meri Family’, Saurabh Khurana said, “I hope the love we received during the screening also finds extension on TVFPlay. It's difficult to write for an Indian middle class family and keep it real as one does not find dramatic conflicts in such families. We hope everyone finds a shade of their mom, dad and siblings in the characters of the show. It was cathartic to see the audience receive our show very well and applaud at every line at the premiere of the show in Delhi and Mumbai. It made the effort of writing and re-rewriting fruitful.” Sandeep Walunj, Member of the Financial Literacy Committee of Association of Mutual Funds in India(AMFI) and CMO Reliance Nippon Life Asset Management Company said “At Mutual Funds Sahi Hai, we are delighted to work with The Viral Fever once again on this trip down the nostalgia lane. TVF has time and again proven their storytelling skills, and this time, Sameer and the team have created a gem with Yeh Meri Family. Not only do they have a great script and amazing performances, the skilful integration of the mutual funds message in the narrative fits perfectly with our strategy of investor education. With original shows like these, the future of digital entertainment, and branded content is bright and in safe hands." The 7-episode web series, Yeh Meri family created in partnership with AMFI (Association of Mutual Funds of India), captures the nostalgia of the 90s and displays the dynamics of the Gupta family from Jaipur. Sweetened with the essence of middle class ethos, the series will surely revive viewers’ childhood memories. The affable simplicity of the conflict, narrative and emotions is what makes this series beautiful. ‘Yeh Meri Family’ starts streaming on 12th July on TVF Play app and website About TVF At a 20 million strong community of fans, The Viral Fever (TVF) has become a brand that resonates with the youth more than any other network in the country. TVF's success as a content creator and youth network is seen by its audiences as their own success. With Permanent Roommates, Humorously Yours, Pitchers and Tripling, they pioneered the idea of web series in India, along with some hard hitting satire such as TMO and Barely Speaking with Arnub. True to the mantra of Lights, Camera, Experiment! TVF keeps on pushing the limits with newer concepts and ideas, trying to go bigger, funnier, better! In March 2018, TVF’s upcoming web-series, Immature, was selected as the only Indian representative at the 1st ever Canneseries! About AMFI The Association of Mutual Funds in India (AMFI) is dedicated to developing the Indian Mutual Fund Industry on professional, healthy and ethical lines and to enhance and maintain standards in all areas with a view to protecting and promoting the interests of mutual funds and their unit holders. AMFI, the association of SEBI registered mutual funds in India of all the registered Asset Management Companies, was incorporated on August 22, 1995, as a non-profit organisation. As of now, all the 42 Asset Management Companies that are registered with SEBI, are its members. For Further information, contact Weber Shandwick: Esha Kak: +91 9836915322 |