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TIGERFIRE Vodka Launches in India, A New Spirit of Resilience, Craft, and Uncompromising Intent ~ A French-crafted super-premium vodka built by founders, not formulas, co-created by Sanjay Dutt and Paresh Ghelani, anchored in one defining philosophy: Never Give In.~ Mumbai, 12th December 2025: India’s premium spirits landscape enters a new era with the debut of TIGERFIRE, a super-premium artisan-crafted vodka in France and built through the personal involvement of Sanjay Dutt and Paresh Ghelani. Already established in the United States across premium outlets, curated retailers, and high-end restaurants, TIGERFIRE enters India with global validation and a reputation for craftsmanship, design excellence, and a character-driven taste profile. Its early traction in the U.S. luxury spirits market sets the stage for a powerful introduction to India’s discerning, fast-evolving consumer. This is not an endorsement play, it is a founder-led brand born from lived experience, intentional creation, and the relentless conviction to Never Give In. A Spirit Forged from a Life Lived in Full TIGERFIRE draws from Sanjay Dutt’s extraordinary life trajectory, a journey shaped by resilience, reinvention, and the unwavering will to rise after every setback. For four years, Dutt collaborated closely with master distillers in France to refine the liquid to his personal standards, resulting in a vodka that mirrors his character: bold, layered, and unmistakably individual. “TIGERFIRE is not a product, it is a piece of my story,” says Sanjay Dutt. “It reflects the fire that has defined my journey and the belief that no matter how hard life hits, you never give in.” A Vision Designed for Longevity, Discipline, and Scale Co-creator Paresh Ghelani engineered the strategic foundation of TIGERFIRE. A brotherhood forged over decades and shaped by witnessing Sanjay’s life closely inspired the intent to build something enduring that outlives, a legacy rooted in tenacity, second chances, and the uncompromising ethos of Never Give In. From brand architecture and operational depth to long-term market planning, their partnership is defined not by celebrity optics but by ownership, discipline, and intent. “India’s new consumer is sophisticated, globally aware, and values authenticity,” says Paresh Ghelani. “TIGERFIRE was built for that audience — a brand rooted in purpose, crafted with precision, and designed to endure.” The Philosophy: Never Give In TIGERFIRE is founded on a universal truth: resilience is earned, not proclaimed. The Tiger represents courage and presence. The Fire represents transformation and the relentless pursuit of one’s higher self. Together, they shape a brand that stands not just for craft, but for character, a celebration of second chances, inner strength, and bold living. Design & Craft: A Two-Year Obsession with Detail, Led by Brand Visionary Jason DeLand The TIGERFIRE bottle is a design statement forged through two years of rigorous exploration: A black-and-rose-gold visual architecture signaling modern luxury Intricate filigree inspired by Indian artistry reimagined through a global design lens The Mark — tiger eyes modeled on Dutt’s own, symbolizing focus, fire, and quiet power A sculpted form engineered through multiple prototype cycles and specialized molding techniques Each bottle filigree is hand applied for its luxury feel This is not packaging: This is narrative in glass — a physical manifestation of resilience and refined rebellion. Crafted in France, Engineered with Intention TIGERFIRE Vodka is produced in France as an artisan-crafted spirit using: 100% French winter pastry wheat Naturally limestone-filtered groundwater Triple distillation and triple charcoal filtration Micro-oxygenated for smooth finish Its exceptional 95/100 Beverage Testing Institute (BTI) rating signals global-class craftsmanship. Distinct from vodkas that aim for neutrality, TIGERFIRE embraces an artisan, character-driven profile, bold peppery warmth, silky texture, and a subtle smoky finish. A vodka meant to be experienced, not hidden. Brand Positioning: The Seduction in Black TIGERFIRE occupies a distinctive space where sophistication meets grit. Clean lines, assertive tonality, and an ethos grounded in resilience position the brand as a lifestyle universe — not just a spirit. Masculine in form, seductive in attitude, and crafted for consumers who live with intent, TIGERFIRE stands apart in the global vodka landscape. Market Rollout & Strategic Ambition Following its India debut, TIGERFIRE will roll out across Maharashtra, Goa, Hyderabad, and NCR, with expansion into national markets and select international territories, including duty-free channels. This aligns with India’s accelerating premiumization trend and the rising demand for brands with authenticity, provenance, and emotional depth. A New Legacy Ignites With TIGERFIRE, India welcomes a brand built not for the moment, but for the movement — a spirit born of craftsmanship, resilience, and the unwavering belief to Never Give In.