Thursday, August 13, 2026

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Sony LIV gets Sunil Grover to tackle cricket’s biggest workplace problem ~‘Har Screen Par Cricket, Sony Ke Saath’ takes a comic look at what happens when a packed cricket calendar collides with the working day~ Campaign Link: https://www.instagram.com/reel/Db-GTQEof9k/?igsh=YzlqbHh5b2ZraGJ0 Press Release: Mumbai, 13th Aug 2026: Meetings, deadlines, targets, and four months of India cricket. Sony LIV has brought Sunil Grover on board for its new campaign, Har Screen Par Cricket, Sony Ke Saath, which finds humour in a problem familiar to offices across the country: getting any work done when India is playing. Grover plays a rather unforgiving corporate boss who summons his employees to address what he believes is the biggest threat facing the company over the next four months. What follows is an extreme solution that is unlikely to go down well with cricket fans. The campaign comes from a very Indian habit: when there is a match on, one eye is on work and the other on the score. Whether at home, in office or on the move, viewers can follow the cricket across screens on Sony Sports Network and Sony LIV. The cricket calendar begins with India's tour of Sri Lanka from August 15, moving on to the DP World Women's Asia Cup 2026, featuring the high-voltage India vs Pakistan clash on September 5. The line-up also includes India and Pakistan cricket at the 20th Asian Games Aichi-Nagoya 2026 from September 17 and India’s tour of New Zealand from October 22.

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