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RR Kabel lights up the lives of electricians with their Diwali TVC: Pledges to sponsor their children’s education through Kabel Star Scholarship Program ~Honoring the hands that bring light into homes, RR Kabel paves the way for a brighter future ~ National, October 29, 2024: This Diwali, as families across India gather to celebrate the Festival of Lights, RR Kabel, India’s leading consumer electrical and wire and cable manufacturer, is honoring the often-overlooked heroes behind every illuminated celebration — electricians. Recognizing their invaluable contribution to making our homes and festivities shine, RR Kabel’s newest TVC - #LightUpLives, announces a pledge to support the dreams of these unsung heroes by sponsoring the education of their children through the Company’s Kabel Stars Scholarship Program. “At RR Kabel, we believe that Diwali is not only a celebration of lights but also of gratitude to those who make this light possible. Electricians play a crucial role in every home, industry, and infrastructure, dedicating their lives to our comfort and safety. This initiative is our way of acknowledging their contribution and giving back by investing in their children’s future. We are committed to creating long-term impact by supporting education and uplifting these families as they work towards realizing their aspirations”, said Mrs. Kirti Kabra, Director at R R Global. Building a Brighter Future for Electricians and Their Families Under their flagship Kabel Star Scholarship Program, RR Kabel sponsors higher education of the electricians’ children, helping them gain access to professional training and skills that align with their career goals. The initiative underscores RR Kabel’s commitment to empowering the communities it serves and acknowledges the central role electricians play in creating safe, resilient, and vibrant spaces across India. RR Kabel’s ongoing mission goes beyond product innovation, extending into its role as a socially responsible leader in India’s electrical industry. By focusing on the well-being of the people who contribute to the nation’s progress, RR Kabel seeks to elevate the communities it touches and create a lasting, positive impact. As we celebrate Diwali this year, RR Kabel invites everyone to reflect on the hard work, skill, and commitment of electricians and to join in recognizing their contributions. Through the pledge, RR Kabel has committed to donate an additional Rs. 5 towards the Kabel Stars corpus for every ‘like’ their latest video receives on YouTube, Facebook, Instagram, and LinkedIn. About RR Kabel: R R Kabel Limited is a leading consumer electrical company in India and has an operating history of over 25 years in the country. It is India’s largest exporter of wires and cables, offering a wide range of electrical products including wires & cables, fans, lighting, electrical accessories, and appliances for residential, commercial, industrial, and infrastructural purposes. Committed to quality and innovation, the company's products adhere to global guidelines and standards, ensuring safety and reliability. The company continues its mission to create quality products using the latest advances in wire design and engineering. The range of wires and cables have national & international product certifications and are compliant with the REACH (Registration, Evaluation, and Authorization of Chemical Substances) and RoHS (Restriction of Hazardous Substances) directives. The brand has also conducted extensive research and development to ensure its products adhere to global guidelines and standards.