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Sunfeast Mom's Magic has launched their new campaign - *Wills of Change* In India, although daughters, like sons, should have equal rights to inherit family property; in reality it is far from the truth. *Research done by Sunfeast Mom’s Magic shows that only 7% daughters receive equal inheritance through a will.* *The long-standing belief that “betiyan paraya dhan hoti hain” (daughters are ultimately someone else’s responsibility) is still very much prevalent in Indian families* . The brand’s latest initiative *‘Will of Change’* puts a spotlight on the deeply ingrained societal bias that sees daughters being overlooked in inheritance matters, advocating for a shift towards equality. The campaign calls on mothers, as the pillars of change, to lead this crucial movement and empowering them to become the *#MomOfChange* . As a brand, Sunfeast Mom’s Magic believes that a mom is the warmest superpower & and can fight the biases in the world that come in the way of her children. *With the ‘Will of Change’ initiative, the brand takes up one of the most ingrained biases in society & inspires moms to take charge of this change.* At the heart of the campaign is a deeply emotional and thought-provoking film starring *Shefali Shah and Manish Chaudhari* . The film poignantly highlights how inheritance decisions often ignore daughters, despite their contributions to the family. TVC Link: https://www.youtube.com/watch?v=_UP6j8iSo3E