Laadli award

The esteemed Laadli of the Century Award was presented to Dr Armaity Desai and the Laadli Lifetime Achievement Award was presented to Bachi Karkaria. Hetall Dedhhia received the Laadli Woman Behind the Screen Award, while Advocate Vrinda Grover was honoured with the Laadli Gender Champion Award. This year’s Film Awards for Gender Sensitivity celebrated Kaathal - The Core, Laapata Ladies, and All We Imagine as Light. The web series Taali was also recognised for its gender-sensitive narrative. About Population First: Population First is a social impact organisation dedicated to gender equality, women’s empowerment and community mobilisation. Registered in March 2002, by Indian advertising doyen Bobby Sista, under the Bombay Public Trusts Act (1950) to leverage communication and media influence to address the social and demographic issues in the country, Population First believes that numbers are not the issue but the unequal social development and gendered mindsets are responsible for the poor social demographic indices - be it maternal and child mortality, child marriages or the falling sex ratios. Population First focuses on the gendered mindsets which undermine the value of girls and women, promote discrimination against them and justify gender-based violence. The challenge is to change those mindsets.