Post

low code technology platforms will allow for easier maintenance and adaptation to changes, while also enabling a personalised, data-driven and rule-based sales process. Besides this, the automated processes are expected to reduce the Turn Around Time during policy issuance and claims management, and will empower the insurer to offer innovative products faster and enhance customer convenience. The technology shifts from data and people processes will allow the Company to leverage the power of data analytics to gain deeper insights into customer preferences and journeys. With the adoption of this new platform, and by leveraging APIs to enable partner ecosystems, the solution enhances data enrichment using third-party sources and offers an intelligent product suggestion engine based on customer preferences. This approach ensures a simple user-friendly experience with the ability to quickly adapt to market and regulatory developments. HDFC ERGO is leading the way in revolutionising the customer experience through innovative digital-first initiatives. By leveraging technology and data, the organisation is empowered to address need-based demands and offer hyper-personalised services that enable it to provide customised solutions. HDFC ERGO has always been at the forefront of innovation in the insurance industry and launched innovative platforms such as ‘here.’, a unique proposition that goes beyond traditional insurance, focusing on health, wellness, and mobility to address real customer issues. Similarly, the organisation’s strategic partnerships with institutions like IIT Bombay and collaborations with tech leaders like Google Cloud and Meta to provide seamless and convenient solutions at each point reflect its approach to staying ahead in the digital landscape. About HDFC ERGO: