Medlife’s new Campaign urges people to “Lafaddu Mat Bano”
Mumbai/Bangalore, 12th June 2018: India’s leading online pharmacy Medlife
International Pvt Ltd, has launched its new TVC series Lafaddu Lal, with well-
known actors - Boman Irani and Varun Sharma. “Lafaddu Lal” has been created as
a euphemism for people who are too casual and lazy about their health and
medication. Boman plays the father who is exasperated with his son’s lazy and
casual attitude about life and health. The campaign features a series of hilarious
real-life situations between the father and son duo, where the father tries to
exhort his son to be more responsible.
Medlife is Obsessed with Health and believes that being in control of one’s health
is everyone’s responsibility. Medlife has various innovative offerings (like monthly
medical subscription, e-consultation with doctors), topped off with best-in-market
discounts that make it very convenient to take care of one’s own health and
thereby eliminating any excuse for being ‘lazy’ about health.
The campaign has been conceived by “Soho Square Advertising and Marketing
Communications Pvt. Ltd.”, and the films have been directed by a budding b-town
director, Shlok Sharma.
Mr.Tushar Kumar, CEO, Medlife International Pvt Ltd, expressing his excitement
about the collaboration said, “Both Boman and Varun bring in a dash of freshness
to the brand and stand for everything that clearly defines the attributes of
Medlife viz. New-age, energetic, cheerful, aspirational, innovative and consistent.
We are really kicked up about this association and hope the journey ahead is
going to be furthermore exciting.”
Sumanto Chattopadhyay, Chairman & Chief Creative Officer, Soho Square, has
summarized the series of films as “A chuckle-inducing campaign featuring a
slightly sarcastic father and his bumbling son, help us deliver Medlife's message in
a memorable way.”
Naveen Raman, Sr Vice President & Brand Head, Bengaluru, Soho Square and
Bates India, delved on the strategy behind the campaign, saying, “Medlife is
among the top few players who are pioneering the online medicine category in
India. Earlier this year we launched a campaign to create brand awareness.
Now, the objective is to be more specific and talk about the unique benefits that
Medlife offers to its consumers.
The consumer looks for availability, price and convenience and that’s what our
film communicates in a light-hearted manner. Sarcasm and
carelessness between a father and son is a very relatable behavior in
the Indian context. Lafaddu Lal is the creative idea that binds the
relationship. And, who better than Boman and Varun to play the characters!”
The new ad campaign will be launched on the digital platform at the onset,
followed by a strategic media plan for television, outdoor and print, to get the
desired impact.
WATCH TVC HERE-
1) Apps for all - 10 Secs -https://youtu.be/tXZniSYuw0A (Download Medlife App -
Discount Offer on All Medicines) - Public
2) Monthly Refill - 10 Secs -https://youtu.be/H_fP6luTcME - (Month End? Don’t
Worry with Medlife’s Medicine Subscription) - Unlisted for paid promotion
3) Bhoolna - Medlife - 30 Secs -https://youtu.be/9ulzyV2ZkHc (Don’t forget
Medlife Medicine Subscription) - Unlisted for paid promotion
4) Mehnati - 30 Secs -https://youtu.be/nTQZ4hH7Nhk (Don’t Strive When its Easy
with Medlife) - Public
About Medlife International Private Limited:
Founded by Mr.Tushar Kumar and Mr.Prashant Singh in 2014, today Medlifehas emerged as the
frontrunner in enabling better access to healthcare by offering an array of app-based features such as e-
consultation, e-pharmacy and health related services across India. The company has created a unique
platform in the fastest growing pharmaceutical & health services market in the world, and this platform
can be the foundation of India’s leading healthcare services business in the times to come.
Website-https://m.medlife.com
Media Contact: Neha Misri - +91-9284726602/8407962134
Credits:
Creative: Sumanto Chattopadhyay, Mayur Varma, Rwitayan Mukherjee
Account Management: Naveen Raman, Supreeth Murthy, Vishakha Priya
Director: Shlok Sharma
Production house: Absolute Productions
Mumbai/Bangalore, 12th June 2018: India’s leading online pharmacy Medlife
International Pvt Ltd, has launched its new TVC series Lafaddu Lal, with well-
known actors - Boman Irani and Varun Sharma. “Lafaddu Lal” has been created as
a euphemism for people who are too casual and lazy about their health and
medication. Boman plays the father who is exasperated with his son’s lazy and
casual attitude about life and health. The campaign features a series of hilarious
real-life situations between the father and son duo, where the father tries to
exhort his son to be more responsible.
Medlife is Obsessed with Health and believes that being in control of one’s health
is everyone’s responsibility. Medlife has various innovative offerings (like monthly
medical subscription, e-consultation with doctors), topped off with best-in-market
discounts that make it very convenient to take care of one’s own health and
thereby eliminating any excuse for being ‘lazy’ about health.
The campaign has been conceived by “Soho Square Advertising and Marketing
Communications Pvt. Ltd.”, and the films have been directed by a budding b-town
director, Shlok Sharma.
Mr.Tushar Kumar, CEO, Medlife International Pvt Ltd, expressing his excitement
about the collaboration said, “Both Boman and Varun bring in a dash of freshness
to the brand and stand for everything that clearly defines the attributes of
Medlife viz. New-age, energetic, cheerful, aspirational, innovative and consistent.
We are really kicked up about this association and hope the journey ahead is
going to be furthermore exciting.”
Sumanto Chattopadhyay, Chairman & Chief Creative Officer, Soho Square, has
summarized the series of films as “A chuckle-inducing campaign featuring a
slightly sarcastic father and his bumbling son, help us deliver Medlife's message in
a memorable way.”
Naveen Raman, Sr Vice President & Brand Head, Bengaluru, Soho Square and
Bates India, delved on the strategy behind the campaign, saying, “Medlife is
among the top few players who are pioneering the online medicine category in
India. Earlier this year we launched a campaign to create brand awareness.
Now, the objective is to be more specific and talk about the unique benefits that
Medlife offers to its consumers.
The consumer looks for availability, price and convenience and that’s what our
film communicates in a light-hearted manner. Sarcasm and
carelessness between a father and son is a very relatable behavior in
the Indian context. Lafaddu Lal is the creative idea that binds the
relationship. And, who better than Boman and Varun to play the characters!”
The new ad campaign will be launched on the digital platform at the onset,
followed by a strategic media plan for television, outdoor and print, to get the
desired impact.
WATCH TVC HERE-
1) Apps for all - 10 Secs -https://youtu.be/tXZniSYuw0A (Download Medlife App -
Discount Offer on All Medicines) - Public
2) Monthly Refill - 10 Secs -https://youtu.be/H_fP6luTcME - (Month End? Don’t
Worry with Medlife’s Medicine Subscription) - Unlisted for paid promotion
3) Bhoolna - Medlife - 30 Secs -https://youtu.be/9ulzyV2ZkHc (Don’t forget
Medlife Medicine Subscription) - Unlisted for paid promotion
4) Mehnati - 30 Secs -https://youtu.be/nTQZ4hH7Nhk (Don’t Strive When its Easy
with Medlife) - Public
About Medlife International Private Limited:
Founded by Mr.Tushar Kumar and Mr.Prashant Singh in 2014, today Medlifehas emerged as the
frontrunner in enabling better access to healthcare by offering an array of app-based features such as e-
consultation, e-pharmacy and health related services across India. The company has created a unique
platform in the fastest growing pharmaceutical & health services market in the world, and this platform
can be the foundation of India’s leading healthcare services business in the times to come.
Website-https://m.medlife.com
Media Contact: Neha Misri - +91-9284726602/8407962134
Credits:
Creative: Sumanto Chattopadhyay, Mayur Varma, Rwitayan Mukherjee
Account Management: Naveen Raman, Supreeth Murthy, Vishakha Priya
Director: Shlok Sharma
Production house: Absolute Productions
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