About Simply Simone:

About Simply Simone:

    Born in Mumbai and brought up in Dubai, Simone finished her schooling in Dubai and then went on to pursue her passion for Fashion Design at the renowned Parsons School of Design, New York. After graduating as a bachelor in Fine Art, from Parsons, Simone added another feather to her cap with a stint at the London College of Fashion specializing in the business of fashion and textile development.
    Simone's forte remains her understanding of the play of colors and her vivid imagination.  She draws the inspiration from all things magical which together with her exotic color schemes add an aura of surrealism to her garments. It places emphasis on crisp tailoring and contemporary design. Each piece in her collection is a head turner and a statement on its own enhancing the persona of those adorning it.

 

About The Collection:

Our Summer capsule collection titled Summertime Gladness brings out the essence of a perfect summer day. The inspiration for this collection is the magic of the summer skies. Rainbows, birds, hot air balloons, and stars feature through the collection. Cotton's and Linen in White and Sky blue are used as the base of the garments with color pops of bright thread embroidery. Easy breezy silhouettes make this collection a must-have for all women's summer Wardrobe. Be rest assured that you will stand out and shine brightly.

Atosa X  Simply Simone:

Atosa is one of the best known multi-designer stores of the city and their aesthetic matches that of our collection. We are so grateful to be able to preview this collection under their umbrella.