PVR CINEMAS BROADENS LUXURY BRAND PARTNERSHIPS TO REWARD ITS TOP TIER LOYALTY MEMBERSHIP.
New Delhi, 31st June, 2018: PVR Cinemas announces today a partnership with Genesis Luxe Club to expand its bouquet of exclusive perks only available to Sapphire members, the top tier of PVR Cinemas’ loyalty club.
Recognizing the need to continuously enhance the movie-going experience of the country’s most discerning audience, PVR Director’s Cut launched the Sapphire Club in 2015. Since then, a growing community of members have been enjoying exclusive privileges from a handpicked, burgeoning ecosystem of like-minded luxury brands, blending premium hospitality and high fashion with entertainment.
From curated international getaways by Travel Oytser, to exclusive benefits from the house of Raseel Gujral to the finest collection of luxury shoes from Berleigh Luxury, to complimentary pick ups and drop offs at Director’s Cut in chauffeur driven limousine provided by Audi, to name a few of the 18 brands that have partnered with the PVR Cinemas’ top tier loyalty club, Sapphire Members have been spoilt for choice!
Today PVR Cinemas’ Sapphire membership raises the number of participating brands to 35, by broadening its partnership with the Genesis Luxe Club, which extends exceptional benefits on highly sought-after international luxury brands to PVR Cinemas’ Sapphire members.
PVR Cinemas’ Sapphire Members shall receive a complimentary, automatic enrollment to Genesis Luxe Club’s Premiere tier membership, otherwise available on a minimum spend basis, and additional cash vouchers exclusive to PVR Cinemas’ Sapphire Members.
With this new association, Genesis Luxury becomes an integral part of the already blooming ecosystem of luxury brands assembled by PVR Cinemas’ top tier loyalty membership. Sharing the same vision for luxury, Genesis and its Luxe Club Program will strategically contribute to PVR Director’s Cut’s relentless effort to design and offer its guests incredibly powerful and compelling experiences that stand second to none in the entertainment industry.
About PVR Limited
PVR is the largest and most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is consumed in India. PVR currently operates a cinema circuit comprising of 625 screens at 134 properties in 51 cities (19 states & UTs), serving 85 million patrons annually. PVR CINEMAS BROADENS LUXURY BRAND PARTNERSHIPS TO REWARD ITS TOP TIER LOYALTY MEMBERSHIP
R5About Genesis Luxe Club
Genesis Luxe Club is a customer rewards program designed especially for premier clients to offer them the ultimate shopping experience. The essence of Genesis Luxe Club lies in experiencing luxury with style and ease whilst benefiting from shopping with us. By bringing the finest of luxury brands from across the globe to India, the Genesis Luxe Club strives to offer a one-of-a-kind experience for shoppers. An in-house loyalty program of the Genesis Group, Luxe Club offers its privileges across 16 lifestyle brands; ensuring that customers are spoilt for choice from opulence to effervescence. Genesis Luxury has pioneered the business of luxury retail for over 8 years; resulting in a deep understanding of the needs of the affluent Indian customer, combined with an intuition that forestalls industry benchmarks. Luxury being the colossal experience that brands provide to consumers, and Genesis Luxury being at the helm of luxury in India, the Genesis Luxe Club provides a platform to cater that extraordinary experience.
For media queries, please feel free to reach out to:
Prachi Tandon | Marketing Manager |PVR The Luxury Collection | (M) 98102 19199
Lakshita Arora
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