Spicy News

Berlin Mayor Klaus Wowereit visits India

With a view to deepen relations between India and the city of Berlin. the Governing Mayor of

Berlin Mr. Klaus Wowereit is visited Delhi and Mumbai from March 24-28, 2012. In both cities, Mr. Wowereit opened conferences on Infrastructure, which hosted various panel discussions on subjects relating to infrastructure and urban spaces. Mr. Wowereit's visit has been a “historical” one as never before has there been a visit by a residing Mayor of Berlin to India.

During his visit in Delhi. Mr. Wowereit held talks with the Chief Minister of Delhi, Mrs. Sheila Dikshit, Lt. Governor of the National Capital Territory of Delhi, Mr. Tejendra Khanna. and the Minister for Urban Development. Mr. Kamal Nath and also inaugurate the exhibition of the United Buddy Bears at the Central Park in Connaught Place on 27 March at 10 am.

The bear has been Berlin's emblem for centuries and the Buddy Bear was envisaged to capture the hearts of Berliners and their guests in various different designs. Following the motto "We have to get to know each other better…it makes us understand one another better, trust each other more, and live together more peacefully". the 2m tall Buddy Bears promote tolerance and mutual understanding among different nations, cultures and religions. The United Buddy Beam exhibition is on display from 27 March to 11 May 2012. Since 2012, the "United Buddy Bears" have visited 23 metropolises including Hong Kong. Tokyo, Istanbul, Sydney, Cairo, Jerusalem, Buenos Aires and Kuala Lumpur. For more info on this exhibition please visit: www.india.diplo.de and www.facebook.com/germaninfo

In Murnhai, Mr. Wowereit' s political appointments included meetings with the newly elected Mayor of Mumbai, Mr. Sunil Prabhu and the Municipal commissioner of Mumbai, Mr. Subodh Kumar. He also addressed a joint Press Conference with Mr. Subdoslh Komar and the President of the Chambers of Commerce and Industry Berlin, Eric Sehweiteer.

With this visit, Mr. Wowereit aims to explore new avenues or cooperation in the fields of economy, culture and tourism. Mr. Wowereit is also accompanied by a high-profile business delegation from different infrastructure-related industries. The business delegation, led by the President of  the Chambers of Commerce and Industry Belin Erie Schweitzer, aims la make new contacts in India. thus initiating a constructive dialogue on infrastructure issues.

Venus Worldwide Entertainment Pvt Ltd’s

Film “TEZZ”

Grand Music Launch midst fanfare in Westin,Gudgaon Delhi.

Bharat Shah Presents United Seven Entertainment’s Film “Tezz”.

Produced by:-Ratan Jain, Directed by: - Priyadarshan, Star Cast;-Ajay Devgan, Anil Kapoor, Kangana Ranaut, Zayed Khan, Sameera Reddy, Mohanlal, Boman Irani, Executive Producer :-Sanchita Chatterjee, Music by Sajid Wajid, Screenplay by Robin Bhatt, Singer by:- Sunhadi Chauahn, Mohit Chauhan, Shaan, Rahat Fateh Ali Khan, Shreya Ghoshal, Lyrics by Jalees Sherwani, Shabbir Ahmed, DOP:-Tirru.S, Production Designer:-Sabu Cyril.

Kader Khan returns on TV with Movers & Shakers

A highly admired Indian film actor, veteran comedian, script and dialogue writer, Kader Khan appears on Movers & Shakers. Kader Khan, once called the ‘King of Comedies’ has acted in over 300 films, and has remarkably contributed to the bollywood industry and was thrilled to be a part of cult show Movers & Shakers on SAB TV.

Kader Khan said, “I used to watch Movers & Shakers previously and I am a big fan of Shekhar Suman as well. That man has the knack of timely humour which can compel anyone to crackle. Usually, I prefer not to come on the small screen, but it is this show that made me change my mind.”

Kader Khan will leave the audience in splits when he delivered dialogues from his most famous movies. He shared that he would love to work with Shekhar Suman in a film. He shared interesting incidents that happened during his film career and shared that he missed working with Prakash Jha and Manmohan Desai. He was also recognized by the AFMI (American Federation of Muslims from India) for his achievement and service to the Muslim community in India. However, this prolific writer, actor has been forgotten by the film industry.

Kader Khan has huge fan following who, are unaware of his achievements. Movers & Shakers will showcase a unique and fun filled side of Kader Khan that can be treat for his audiences to watch out for!!!

Catch Kader Khan on Movers & Shakers this Thursday at 10.30pm on SAB TV

--
Thanks & Regards,
Sheryl Gonsalves
Ketchum Sampark Pvt. Ltd.
Handphone: 9987121353

While Chanakya unleashes the power of ‘Saam, Daam, Dand, Bhed’ on the enemy

Mumbai, April 2, 2012: One of India’s most watched and loved historical drama, Imagine TV’s- Chandragupta Maurya, has set the mercury rising, with the story reaching the critical and high voltage Patliputra battle phase. The dream for an ‘Akhand Bharat’ will now soon be a reality and the onward journey will be that of high drama and fine strategy put into action. ‘Saam’, ‘Daam’, ‘Dand’, ‘Bhed’ the key elements of Chanakya’s neeti will be unveiled pronouncing the end of King Dhananand’s tyranny and make Chandragupta the King of the great Mauryan Empire.   

The upcoming track will showcase that Chandragupta Maurya has finally decided to attack Patliputra and affirm that his mission of Akhand Bharat is still alive. The show will also see an interesting twist where Dhananand announces his daughter princess Durdhara’s wedding that compels Chandragupta to enter the palace of Dhananand secretively. The drama that unveils will ensure that the audiences are glued to their television sets.

Speaking about the upcoming track an excited Ashish Sharma said, “Playing Chandragupta Maurya has been very challenging for me. The upcoming track will only up the bar of challenges for me as it involves high drama and action sequences. I look forward to giving my best and am sure the audience will appreciate and support me as always.”

“Finally the moment has arrived! I was eagerly awaiting this track as it is now that the true camaraderie of Chanakya and Chandragupta takes centre stage.  It will also be very interesting for the audiences to experience the momentous journey of trials, tribulations, defeat and triumph”, said Manish Wadhwa who essays the role of Chanakya in Chandragupta Maurya on Imagine TV.

The dramatic chapter will showcase the intelligence of Chanakya and his astute war techniques. These episodes will only compel audiences to realize how the strategy of Saam, Daam, Dand, Bhed adopted during the ancient period are still relevant in today’s day and age.

Witness the unfolding of Chanakya’s neeti that leads to the making of one of India’s greatest emperor ‘ Chandragupta Maurya’

 On

 IMAGINE TV, Every Saturday at 9:00 p.m

About Turner General Entertainment Networks India Private Limited

Turner General Entertainment Networks India Private Limited (A Time Warner company) owns and operates the Hindi general entertainment channel ‘Imagine TV’, as well as other assets in the Indian media and entertainment space. 

For more on Imagine, please contact:

At Imagine TV:	At Integral PR:
Jolenta D’souza:+919819183913 jolenta.d’souza@turner.com	Rohit Varier:+91 9819403110 rohit@integralpr.com
Radhika Ahuja:+91 9619291074 radhika.ahuja@turner.com	Dimpee: +91 9820830457  dimpee@intehgralpr.com

Bhavana Kodiyal's LIONS CLUB INTERNATIONAL "BUDDY WALK - 2012"
For down syndrome Children

It was heart rending and touching to see the special children to be so happy and joyful on th 15 minute BUDDY WALK  they participated for an awareness about down syndrome at the carter road Bhavna Kodiyal spearheaded the whole affair with the support of other lions
members Krishna hegde ,Rakesh Bedi ,Lalchand Rajput,Amy Billimoria who also
supported by announcing a fashion show with the special  children shortly.The band performed in open air and the children danced and also had fun and it was surprising to see the children have so much fun Others who supported Bhavna in the cause were ,Lion Dr.Hemant Dugad,Lion
sameer dixit,Lion subhamoy dastidar,Lion gulshan bhaktiyani.

NGO Lion Bhavana Kodiyal spearheaded a walk "Buddy Walk "at the carter road ,where special children  walked with  Krishna Hegde ,crickter Lalchand Rajpoot,Amy Billimoria and with  Down's syndrome association with 24 x 7 help line and Dr.'s facilities and more other help to get the job in corporate which will make children independent financial and lead normal
life.

Buddy Walk is an international phenomenon where the Down's kids walk along with other members of the society. The purpose is to show solidarity with these children, to sensitize society about the condition and to create awareness in general public. wn's Syndrome is a condition where there is an extra chromosome in the body.

As a result many children face challenges in learning, hearing, speech, sight. Many have heart defects.Inspite of these adversities, these children are happy, many can dance/swim/paint very well. Many are economically independent, leading a fruitful life.They need your reassurance that the society understands them and is with them.

Internationally, "Buddy Walks" are organized where these children walk hand in hand with "us". This is to show solidarity with them and to encourage them to carry on their struggle. Lions clubs have taken initiative to start this event in Mumbai and hope to create awareness about these children of God in common public.

About Lions Club International:-

In 1917,Melvin Jones a 38-year-old Chicago business leader, told members of his local business
club they should reach beyond business issues and address the betterment of their communities and the world. Jones' group, the Business Circle of Chicago, agreed.

After contacting similar groups around the United States, an organizational meeting was held on June 7, 1917, in Chicago, Illinois, USA. The new group look the name of one of the invited groups, the "Association of Lions Clubs," and a national convention was held in Dallas, Texas, USA in October of that year. A constitution, by-laws, objects and a code of ethics were
approved.

Within three years, Lions became an international organization. Since then,
we've earned high marks for both integrity and transparency. We're a well-run organization with a steady vision, a clear Mission cognitive ability and physical growth and a particular set of facial characteristics. Individuals with Down syndrome usually have low intelligence, such as to constitute mild to moderate intellectual disability. A small number have a severe to high degree of intellectual disability. The average IQ of children with Down syndrome is around 50, compared to normal children with an IQ of 100. Many children with Down syndrome who have received family support, enrichment therapies and tutoring manage to graduate from high school and are able to do paid work, and some participate in post-secondary education as well.

Individuals with Down syndrome may have some or all of the following

physical characteristics: microgenia (an abnormally small chin) an unusually round face, macroglossia an almond shape to the eyes caused by an epicanthic fold of the eyelid, upslanting palpebral fissures shorter limbs, a single transverse palmar crease poor muscle tone and a larger than normal space between the big and second toes. Health concerns for individuals with Down syndrome include a higher risk for congenital

heart defects gastroesophageal reflux disease,recurrent ear infections that may lead to hearing
loss, obstructive sleep apnea thyroid dysfunctions, and obesity.Early childhood intervention screening for common problems, medical treatment where indicated, a conducive family
environment, and vocational training can improve the overall development of
children with Down syndrome. Education and proper care will improve quality of life significantly, despite genetic limitations.

--

Regards

Shilpi Duggal

PICTURE N KRAFT

19/101 Mhada Complex,Oshiwara Garden Lane,New Link Road

Andheri (West) Mumbai-400053
Email-parulcpnk@gmail.com & parul@picturenkraft.com
Tel Nos.9833577407/  022 -22926509 / 9004136155

Music launch of John Abraham's Vicky Donor inaugurated with a Sperm Dance

30^th March, 2012 marked the music launch of JA Entertainment & Eros International’s Vicky Donor in association with Rising Sun Films, at a popular mall in the suburbs.

Flagging it off with a “Sperm Dance” to the song Chadha much to the audiences’ amusement, the music of the film, was launched in the presence of director Shoojit Sircar, starcast Ayushmann Khurrana, Yami Gupta, Annu Kapoor and producer John Abraham.

While music composers Abhishek-Abhay belted out tracks from the film ,John Abraham joined the starcast on stage with an impromptu jig that had audiences quite literally screaming for more .

Said John Abraham “Vicky Donor is a quirky, eye-opening film with a fun treatment and I’m confident that audiences will endorse a film with good content”. Adding that “You must watch out for Rum-Whiskey ,my item song in the film”.

All praise for the music composer duo said director Shoojit Sircar “Abhishek-Abhay have done a great job on the music of the film. There are 8 songs on the album,all of which are situational and take the story forward “

Another highlight to the evening was lead actor Ayushmann Khurrana’s live performance to the Punjabi love ballad Paani .On the occasion said Ayushmann Khurana “We are overwhelmed with the feedback and reactions we’ve received on the promo and hope that people enjoy the music and of course the film”.

Produced by John Abraham,  Eros International’s contemporary comedy Vicky Donor directed by Shoojit Sircar , takes a light hearted look at the taboo attached to infertility and artificial insemination. The film is scheduled to release April 20^th,2012.

Chhota Bheem Birthday Bonanza

Participate in exciting contests, watch an all new movie and new episodes on POGO

Mumbai: The biggest, coolest and most anticipated birthday party of the year is finally here! Kids’ favourite superhero - Chhota Bheem, is pulling out all the stops to celebrate his birthday. From exciting on-air contests to the premiere of Chhota Bheem’s latest movie featuring Hanuman - the excitement is unlimited!

This is the second year POGO will be celebrating Chhota Bheem’s birthday on-air. However, in keeping with the IPL fever, this year’s birthday celebrations will be themed around India’s favourite sport – Cricket! In a 10 week long contest called ‘Bat, Ball Aur Birthday’, kids will need to tune-in to POGO and answer simple questions based on the cricket games played by Chhota Bheem and his friends. Four lucky winners will get all expenses paid birthday parties at their homes themed around cricket with Chhota Bheem as the special guest. Other exciting prizes up for grabs include LED TVs, PSPs, mobile phones, iPod nanos, digital cameras, cricket kits, etc. The ‘Bat Ball Aur Birthday’ contest starts from April 2 to June 1, 2012 from 1pm onwards only on POGO. 

Kids can also be a part of the celebrations online by logging on to www.pogo.tv where they can send special Chhota Bheem ecards to their friends, download printable party kits which include hats, masks, piñatas, etc. and play birthday & cricket based Chhota Bheem games!

As another cherry on this humungous birthday cake, kids can tune-in to an all new Chhota Bheem movie called ‘Chhota Bheem aur Hanuman’. On a new adventure to save Diwali from the evil Rakshas and his apprentices – Makhichoos and the witch, Chhota Bheem finds help from a new friend - Chhota Hanuman. On the night of Diwali, Rakshas plots to combine his powers with the power of fire and take on a powerful form the world has never seen before!!! Will Chhota Bheem and Chhota Hanuman prevent Evil from triumphing over Good or will Rakshas enslave the world? Tune in to ‘Chhota Bheem aur Hanuman’ on May 1, 2012 at 12 pm on POGO to find out!

Finally, rounding up the birthday treats, all new episodes of Chhota Bheem will air on POGO to engage kids across India with new escapades of their favourite superhero.

Monica Tata, General Manager, Entertainment Networks, South Asia, Turner International India Pvt. Ltd. said, “Chhota Bheem’s birthday celebration is the biggest event in the year for POGO and kids across India. After receiving an exceptional response last year, this year, we are back to celebrate Chhota Bheem’s birthday with newer content, bigger contests and better prizes. Thanks to the continued support and admiration from kids and families, we are very proud of the Chhota Bheem brand which has been transformed into a nationwide phenomenon.”

ABOUT POGO:

POGO, a multi-genre channel created exclusively for kids in India, launched successfully by Turner on January 1, 2004 and is distributed by Media Pro Enterprise India Pvt. Ltd. POGO is available in over 24 million cable & satellite homes. Within a few months of its launch, POGO became the second most popular kids’ entertainment channel in India and today, is the leading channel in the kids’ genre. 

 www.pogo.tv is a hugely popular and highly interactive kids’ website with exciting features/content such as Online Games, Exclusive applications, video-on-demand, message boards and mini-sites of popular shows on POGO. The website attracts over 5 lakh* unique visitors per month and each of them spend an average of 24* minutes on the website. (*Source: Omniture SiteCatalyst, January - December, 2011).

CONTACT:

Debalina Ghosh: 9769440063

--

Thanks & Regards,

Debalina Ghosh

___________________

Praxis Media

Paradigms for Success

Aloo Paroo building, Flat 7, L J Road 

Mahim West,

Mumbai – 400016

Cell: +91 9769440063/ 9920362369

Email: debalina.g@praxismedia.in

NCP SEVADAL FELICITATED 100 EBC STUDENTS

Mumbai 2^nd April, Vice-president Mr. Satyakant Tiwari  of NCP Sevadal celebrated birthday of Advocate Mr. Inderpal Singh (President of NCP Sevadal) on 31^st March 2012, at Nanak Bunglow, Gorai, wherein they also felicitated 100 economically backward students, whose education expenses NCP Sevadal is going to bear, Mr. Tiwari also organized a pooja ceremony “Mata Ki Chowki” at the event. Important guests present at the occasion were Mr. Asif Farooq (North Center District President), Advocate Parvez Khan, Ms.Huzma Kausar (GOC), Mr.E.B.Mulla (District President), Mr. Shivkumar (District President), Mr Prith Pal Singh (District President) and Mr. Lalchand Pande (GOC).

Fame Media

6, Park Paradise, Opp Green Park,

Oshiwara, Andheri (W) Mumbai-53
Tel :022-42642175

Cell :09892222175/ 9930145266

Email: info@famemedia.in/ famemediaworld@gmail.com

Website: www.famemedia.in

Gitanjali Le Club Musique Presents An Evening With Sonu Nigam

~ Lucera  Collection launched at the event ~

1^st April 2012 , Mumbai : Gitanjali Le Club Musique, the exclusive music club launched with great fanfare by Bina Aziz and Lucky Morani last month, stayed true to its word and presented an evening of music that blended a rich experience with fine food & wine with a scintillating performance by Sonu Nigam.

A collaboration between Bina Aziz and Lucky Morani, two personalities who have a strong association with the world of arts, music and entertainment, Gitanjali Le Club Musique aims to capture the sheer magical essence of Music through scintillating events for an audience comprising of select members that share a passion for music.

Often referred to as India’s best playback singer and as the Golden Voice of Indipop, Sonu Nigam has proven time and again that he is a complete musician and an institution by himself. Sonu Nigam performed a mix of his original compositions and great Bollywood numbers. Known to be a perfectionist, Sonu Nigam brought live entertainment to a new level.

The evening also saw ex Miss India & and new brand ambassador of the new collection from Lucera, Ankita Shorey,launching the “Lucera Collection’- a sterling silver fashion jewellery. The beautifully crafted contemporary jewellery is as a result of an amalgamation of two leaders in their respective fields - Gitanjali and SWAROVSKI ELEMENTS. The collection caters and satisfies the needs of many occasions in a women’s life. Set in 92.5 sterling silver, Lucera Collection combines unique shaped SWAROVSKI ELEMENTS with flawless Xilion Chaton. It is avante garde and fashionable making it a perfect match for any outfit.

For both, Bina Aziz and  Lucky Morani, Le Club Musique has given fruition to their lifelong dream of bringing premium musical entertainment from across various genres to genuine music lovers.

Going forward, Le Club Musique will present performances that could range from legendary Pop or Sufi singers, African vocal artists , Arabic oudh players,  tabla maestros and  soulful Ghazals , Jazz and Fusion music shows. The club will ideally host eight distinct music events a year, uniquely packaged at different venues with an unmistakable ‘Gitanjali Le Club Musique’ stamp of class & exclusivity.

About Gitanjali Group:

Gitanjali Group is the world’s largest integrated branded jewellery manufacturer-retailer with an annual turnover of over USD2.1 billion. Established in 1966, today its activities are spread across the entire value chain from rough diamond sourcing, cutting, polishing and distribution, and jewellery manufacture, to jewellery branding and retail, as well as global lifestyle brands, in India and abroad.

The Group pioneered jewellery retail revolution in India by launching Gili way back in 1994. It today owns and distributes eight out of the top ten jewellery brands in the country including Gili, Nakshatra, Asmi, D’damas, Sangini and Diya.

Today the group owns two large retail chains in the US, Samuels and Rogers; and has acquired a number of international brands such as Stefan Hafner, Valente, IOSI, Poratti and others in Italy, and has a fast developing presence in China, the Middle East and other new market.

--

Thanks and Regards,

Rakhee Jain

Sr. Management Associate

A  C  T  I  M  E  D  I  A
Communications | PR
ActiMedia Private Limited|2B, 25E, Lorette Villa, Main Avenue Road, Santacruz (W), Mumbai 400 054|Board Line: 91 22 61296700 | Cell: +91 98203 66204 |URL: www.actimediaindia.com
Email: rakhee@actimediaindia.com

rakheejain89@gmail.com

Another Sholay with Veena Malik as Rajni???

Sholay is considered a land mark in Indian film industry. Now when the news that a film starring the famous Jai Veeru pair is starting spread like a wild fire, everybody rushed to the leading lady Veena Mallik to get her views.

 Veena says" well I would love to work with the legend Amitabh Bachchan. Infact he is my idol. I have grown watching his films and will marry someone like him only." Then she laughs and says, "I have signed a great female oriented film and yes Dharamji is very much a part of the film. But as for Mr. Bachchan, he is still not in the project. But of course we would love to have him on board. I think this news has been the brain child of the director Manoj kumar who has taken the film very seriously!"

And to add to the spice to the already spiced up film (what do you expect from a Veena Mallik film!) The name of the film is' Rajni ki lag gai' so now we have the legend Rajnikanth associated with the film, who knows!!!

--
Media Contacts:

Scribes INC -The PR Company

Satish Reddy

Cell: +9167115564

Email: sateshreddey@gmail.com

Nilofer Ansari

Cell: +9867287813

Email: niloferscribesinc@gmail.com

Abhishek Dubey

Cell: +9699384240

Email: abhiscribesinc@gmail.com

BOOK LAUNCH

of What is wrong with Mr Right.

with author Shakti Salgaonkar, sufi sigegr Mudasir Ali and actor-model Sheena Chohan, director Vinod Pandee among others...

What’s Wrong With Mr Right?

Riteish Deshmukh is certainly Mr Right for Genelia and we all know it. But could it be possible at Mr Right

has imperfections? We could not possibly answer that for you, however debut author and journalist Shakti

Salgaokar attempts to do so with her debut novel, Imperfect Mr Right.

Imperfect Mr Right is about Rahul Rajgopalan, perfume salesman, who gets the opportunity of his lifetime:

a chance to star in a reality show wherein he ‘plays’ the role of a multi-millionaire Rajsingh Jaiswal. For this

Rajgopalan gets to be ‘pretty woman’: a fairy tale encounter with wealth and fortune, where he gets to

savour the high life of a socialite, as well as walk the talk. Will it last?

Wooing Ragopalan-Rajsingh are scores of beautiful young girls who really are in search of Mr Right. One of

them is Tanya Kher, an ambitious media planner, who’s in the show for lark and who is not only on a work

sabbatical, but who desperately needs to introspect about where she is heading for in life. Steering this and

much more is the calculating head of a television network who knows exactly what he is doing and doesn’t

care whose toes he steps on, as long as he gets his numbers.

What’s right in all the wrong?

Well that’s something newly wedded Riteish Deshmukh may choose to answer while he launches the

book. Or perhaps author, journalist, ex-radio presenter, gossip columnist Leela Shakti Salgaokar may do so.

Whatever it is, the book release of Imperfect Mr Right is guaranteed to be interesting.

Attending the book release is Shakti’s proud grandfather, Jyotirbhaskar Mr Jatyantrao Salgaokar, founder

of Sumangal Press and of the famous Kalnirnay calendars. Harsha Bhatkal, MD of Popular Prakashan,

publishers of the book will also be present.

About Popular Prakashan

An 85-year-old publishing house, Popular Prakashan is a name synonymous with high-quality publishing in

both English and Marathi. Having pioneered the fields of social sciences and medical publishing in India,

Popular has also carved a reputation for itself in the area of general books and children’s books. While

authors like the sociologist G S Ghurye, the historians D D Kosambi and Romila Thapar, and the political

thinker Jayaprakash Narayan have laid the foundations of Popular’s social science programme, celebrity

authors like Sanjeev Kapoor and Amitabh Bachchan, among others, have added a new dimension to its

list. Popular’s association with Encyclopaedia Britannica, Star Television, Discovery Channel, Chandamama

Publications and others has ensured that its books are widely distributed in India and abroad. Its avant-

garde list in Marathi, which includes authors like V V Shirwadkar, Vinda Karandikar, Vijay Tendulkar and

Gangadhar Gadgil, has given Popular a unique status in Indian literature.

Popular Prakashan has a diverse publishing portfolio across English and multiple Indian languages. We

have published over a thousand titles in English and over nine hundred titles in Marathi with significant

contribution to Marathi culture and literature. We regularly publish in Hind, Bengali, Gujarati, Kannada and

Konkani.

Popular Prakashan has offices in Mumbai, New Delhi, Kolkata and Bangalore.

Celebs throng Ram Navami at Iskcon, Juhu

It was Ram Navami celebrations at Iskcon, Juhu where Lord Rama mahabhishek was followed by a boat ride of Lord Ram. The entire temple was adorned with flowers from around the globe from 4:30 a.m. the mangal aarti began, followed by shobha yatra followed by maha abhishek and maha aarti. In the evening, danseuse Hema Malini gave a performance essaying Sita Swayamvar on stage, just after Dwajarohan, followed by Hari Darshan. Irrespective of religious faiths and beliefs celebrities made it a point to be part of this momentous occasion included Sufi Singer Mudasir Ali, Esha and Ahana, Payal Rohatgi and Sangram Singh and were warmly received by host Vraj Nandan Das, Director-Communication, Iskcon.

Said Hema Malini, "as artistes, we feel very motivated when Iskcon motivates us by giving us an opportunity to perform. I am very happy that Iskcon and people like Radha Bihari ji give so much importance to us artistes."

Zee TV’s Maruti Suzuki Dance India Dance unveils the first of its kind WAP site & Mobile Application in India!

Mumbai, March 27th, 2012: Continuing with the tradition of exploring differentiated marketing on DID, Zee TV once again is ready to set some new benchmarks. Maruti Suzuki Dance India Dance Season 3 will unveil the first of its kind WAP site & Mobile Application. Devices Like iPads, BlackBerry, Android, netbooks, iPhones, PDAs, eBook reader, tablet PCs and cell phones have built a virtual network which connects people on the go and allows them to stay connected anytime and anywhere. This cutting edge technology will make a dream come true for all DID fans and the tech savvy generation of smartphone and feature phone users.  The channel has associated with MOBILOX Innovations Pvt. Ltd to develop a WAP & APP technology which will give all mobile phone addicts the opportunity to reach out to their favourite DID contestants in real time.

The WAP site will have exciting and entertaining features like appreciating your favourite participant while you watch them dance on television; chat with your favourite DID contestants and suggest dance steps to them; interact with the judges of DID – Masters Remo, Geeta & Terence; vote for your favourite participants (with in-built Missed call function) among others. The APP will have fun features like clicking your friend’s photo and turning the photo into an animated character. It will dance to a tune and this video can be shared on Facebook and Twitter. One will also be able to view all the Twitter messages and posts of all participants and judges on one page. The WAP is developed on HTML5. With most mobile phones having no access to Flash, HTML5 can deliver videos and other multimedia content to any kind of mobile phones and feature phones. HTML5 will enable users a better, faster, richer Web experience on their phones.

Mr. Akash Chawla, Marketing Head, National Channels, ZEEL said, “Dance India Dance is a brand that is a favourite with viewers of all ages, especially the youth. Through Dance India Dance, Zee TV as a channel got an unparalleled opportunity to connect with the youth of today. Technology engages us in ways that are addictive. Television consumption patterns are changing for good. Viewers are leading the charge toward on-demand entertainment, viewable on the device of their choosing. This power shift is pervasive and they are not just passive viewers anymore, they’re also generators of content, co-creators of products, and – with social media and their smartphones– a media channel in their own right. With anytime, anyplace consumption, it is imperative for a content producer like us to adapt to their methods for making an impression and engaging with audiences. And to remain viable, we must do our part to facilitate this process…DID’s WAP/APP is just the start of this revolution!”

Dance India Dance will be the first ever reality show on Indian television to be present as an application on all mobile/digital platforms. This mobile innovation is aimed at engaging with viewers which in turn will be an effective feedback mechanism to track their responses. The App has been designed keeping in mind the youth of the nation who are very active in the social media sphere. The aim is to provide to audiences with services and solutions with the highest quality, unique and valuable, that will help them connect with shows on ZEE TV anytime and anywhere. The thrill of having one’s favourite contestant come alive on one’s cell is quite something else.

Said Mr. Abhijit Saxena MD & CEO of Mobilox Innovations Pvt. Ltd, ”The explosive growth of Mobile Phones especially smartphones in India has opened up multi model opportunities for viewers to interact with content from the channel. Channels now have a huge opportunity to deliver a concept or a show in multiple flavors on mobile, thus making a TV show come out of the screen and resonate strongly in the minds of the viewers. By marrying television and mobile (2 widely viewed screens) viewers can now interact with a particular show beyond its airing time to a 24 hour format. The introduction of missed call voting by DID has completely changed the dynamics of user interaction with the show. To top it, now, with the introduction of DID WAP and APP, the viewer will be enable with a bi-lateral expression platform where they can emote their feelings towards their favorite contestant and also help him/her better their performance to win the title.

There has been a series of innovation on the current season of DID with the objective of reaching out to the youth of India. It kicked off with the first time ever opportunity for dance enthusiasts to share the videos and audition online. The next innovation was the very cool ‘Dance Mobs’ that were carried out in various streets, markets places, multiplexes, movie theatres of Mumbai & Delhi. Thousands gathered around these places and danced on the latest Bollywood numbers and DID title track!

With every true democracy believing in voting being free...DID initiated ‘DID Season 3, VOTING FREE’ for the first time on Indian Television. Through this, Zee TV had a direct impact on the lives of the viewers by making the entire voting process in DID absolutely free of cost. All a viewer had to do was give a MISSED CALL to all his/her favourite contestants!  This season was also significant for another first! This January, the show announced its licensing and merchandising tie-up with sportswear giant Reebok to create and retail a special range of DID and Reebok dance gear. Reebok has designed a customized range of DID dance gear and retails it from around 100 outlets across the country currently. If this was not enough, Zee TV conducted the biggest BTL activity in Mumbai on 1^st March 2012 wherein DANCE INDIA DANCE broke the GUINNESS WORLD RECORD for the ‘Largest Bollywood Dance in Mumbai’. A crowd of 4428 enthusiastic dancers from all parts of Mumbai helped DID win the coveted certificate from Guinness World Records Ltd.

With the launch of the new APP/ WAP technology, DID will bring ‘Umeed’ into the lives of the viewers by bringing them closer to their favourite participants.

Watch Dance India Dance every Saturday & Sunday at 8:30pm and stay connected with your favorite contestants through the DID APP & WAP on your Phone!