92.7 BIG FM Mumbai Station Brings Live the SURVIVOR
Mumbai, 7th January 2012: 92.7 BIG FM, India’s No. 1 FM Network, and winner of Golden Mike Awards’ ‘Best Radio Broadcaster of the Year 2011’ along with Star Plus, today put together an innovative on-ground promotion at In Orbit Mall, Malad in an attempt to give the viewers a flavor of what the contestants of the much awaited Survivor India show are likely to experience.
In a specially constructed shack at the mall, many of the contestants including Abhinav Shukla, Payal Rohatgi, Priyanka Bassi, Karan Patel, JD Majethia, etc had to attempt to survive an entire day without the basic essentials inside the shack. The popular 92.7 BIG FM RJ Nitin interacted with the contestants bringing all the action live to the listeners of the radio station.
In a true representation of the reality game show, the shack built was very bare and RJ Nitin gave some of the people who gathered an opportunity to participate in some of the challenges which they could perform with the contestants of Survivor
Some of the highlights in the main show included Payal Rohatgi snatching clothes from women’s section at a mall & hungry Rajesh Khera seen eating from other people’s plates in restaurants.
The activation received enormous public response as it had the excellent combination of their favorite jocks on radio and their favorite reality program on television. RJ Nitin was drowned with requests and queries pertaining to the show with all people wanting to share their experiences in a bid to go on air.
Reliance Broadcast Network Ltd.
Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. 92.7 BIG FM – India’s largest FM Network with 45 stations, reaching over 4 crore Indians each week. BIG CBS – A joint venture with CBS Studios International, USA’s No. 1 TV broadcaster which has launched 3 Channels, BIG CBS Prime, BIG CBS Love and BIG CBS Spark. BIG MAGIC – marked the Company’s entry into the regional entertainment space, positioned as India’s only Channel exclusively for the Hindi Heartland. BIG LIVE – This division develops, executes and markets Intellectual Properties, integrated across RBNL’s media platforms. BIG STREET – In the business of acquiring and marketing of long term premium out of home inventory. BIG PRODUCTIONS - This division functions as a television content production house catering to the diverse creative needs of the Indian television landscape. For more information, log on to: www.reliancebroadcast.com
For further Information:
Reliance Broadcast Network Ltd. | Cheryl D’souza-Waldiya – AVP Corporate Communications | 09322198940 | cheryl.waldiya@
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