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Emmay Entertainment launches a new subsidiary ‘Emmayzing’ Nikkhil Advani, Madhu Bhojwani and Monisha Advani’s Emmay Entertainment and Motion Pictures is pleased to announce the commencement of its subsidiary Emmayzing Creations LLP The new division marks the company’s foray into new media, hyper short formats and new technology aided content creation and production. It will include producing independent music videos, advertorial short films, micro-dramas and vodcasts. Helmed by producers Sagar Manik and Kushal Mansukhani, Emmayzing has already kicked off operations with its maiden music video titled “Jugni” (available on social media platforms) for fashion brand Style Junkie, launching a new rap talent Vheer. Both producers are extremely excited to partner with brands and emerging talent to create content that uses new tech like AI to generate budget friendly and visually immersive storytelling. Speaking on behalf of the parent company, Monisha Advani says “This move underlines Emmay’s commitment to supporting and nurturing new minds, new technicians and behind the camera expertise, while continuing to develop its interests in promoting new media and formats