Dras water

Dras Introduces Water Inspired by Nature’s Purest Source New Delhi, November 3, 2025: The dominating packaged ice brand across India expands its portfolio into beverages with introduction of Dras Water - Natural Mineral Water that captures the aesthetic and spirit of pristine High-altitude springs. Crafted to preserve essential minerals and deliver a naturally refreshing taste, Dras Water offers a pure, revitalising option for everyday hydration. Born from the vision to bring unadulterated freshness to everyday life, Dras stands as a tribute to nature’s most rugged yet serene landscapes. Its philosophy is simple to offer purity that is both tangible and trusted. By combining nature’s perfection with modern reliability, the brand strives to raise the standard of quality and hygiene in everyday essentials. Guided by the vision “From ice that changed the way India chills, to water that redefines the way India hydrates,” Dras is committed to reshaping how India experiences purity. The journey began with Dras Ice, inspired by the frozen purity of its namesake valley. Produced under strict quality controls, its ice is crystal-clear, pure, and echoing the untouched snowfields of Dras itself. Whether it’s for a quiet evening drink, a celebration, or hospitality service, Dras Ice delivers more than just ice it delivers trust and freshness. Expanding its portfolio, Dras Ice now introduces Dras Water, a natural mineral water that preserves the integrity and taste of its source. Unlike regular RO water, Dras Water retains essential minerals, offering natural refreshment with every sip. Available in two convenient sizes - 300 ml (₹20) and 1 litre (₹60). Dras Water comes in an elegantly designed bottle that blends simplicity with sophistication. Speaking on the launch, Shashank Singhal, Founder of Dras, said, “Dras was born from a simple thought to bring the feeling of untouched freshness into people’s everyday lives. It’s inspired by nature’s clarity and calm, and our effort has always been to create something genuine, pure, and trustworthy. For me, Dras is about celebrating that little moment of freshness we all need in the middle of our busy days.” At its heart, Dras remains committed to delivering superior quality at attainable prices, ensuring purity is within everyone’s reach. The brand caters to distributors, supermarkets, Q-commerce platforms, HoReCa (Hotels, Restaurants, Cafés), large retail chains, and caterers, ensuring wide availability and reliability. As Dras Ice and Dras Water come together under one brand vision, they offer consumers not just products but an experience that captures the serenity and freshness of India’s coldest frontier, now in every home and heart.