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itel India's Heartwarming World Cup Campaign: Connecting India through the Joy of Cricket and Technology New Delhi, October 11, 2023: itel, India’s leading smartphone brand, has captured the hearts of million and united the nation with its emotionally charged brand campaign, timed perfectly with the World Cup season. As a brand that prides itself on democratizing technology for all, itel India has underscored its commitment to providing incredible value in every product it delivers while fostering a sense of togetherness and shared experiences among its customers. The campaign's centerpiece is a touching short film that encapsulates the values and aspirations of itel India. It tells the heartwarming story of a father and son, blending the emotional journey of their dreams and sacrifices with the transformative power of technology. As the campaign reminds us, itel India is not just a smartphone brand; it is a unifying force that brings together families, generations, and the entire nation, especially during moments of sporting and emotional significance. Speaking about the campaign, Arijeet Talapatra, CEO, itel (Transsion) India, said “We believe that in today's digital age, the smartphone has become the new TV. For many in the country, it serves as the gateway to information, entertainment, and connection, and for many, the gateway to the Cricket World Cup this season. Just like food, clothing, and shelter, the smartphone has also become a fundamental necessity in our lives. Like we see in the digital film, watching the World Cup is an activity that brings all the generations of the country together. Thus, in the spirit of #JodeBharatKaHarDilitel, we aim to democratize watching the World Cup by placing an itel phone in as many hands as possible. itel is here to serve the aspirations of Gen Z, providing them with endless opportunities and connections.” The digital film has been conceptualized and executed by Havas Worldwide India. It offers a fresh approach to storytelling in the digital advertising realm.