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KBM Spices cooks with Hrithik Roshan starrer Super 30

Blue Bang Media & Entertainment Pvt. Ltd clinches the deal 

Mumbai, 10th July 2019:- KBM Spices one of the pioneer brands of KBM Foods since 1969 successfully established association with upcoming Hindi Feature Film, Hrithik Roshan starrer, Super 30.  One of the most anticipated movie of the year, Super 30 is scheduled for release on 12 July 2019. Blue Bang Media & entertainment, leading entertainment and brand alliance agency closes the brand integration deal between KBM spices and Super 30, blending the movie attributes along with the communication of the brand.

The deal comprise a massive co-branded TV campaign having exposure on TV, Radio and outdoor mediums of branding which seamlessly merge the brand with the film, featuring the lead star of the film Hrithik Roshan. The brand communication goes in sync with the movie attributes conveying Super Swad aur Super Sehat which conveys that ‘to achieve big goals healthy brain and body are very important’. 

The salient features of the brand inherently align itself to the theme of the film and main characters of the film, Brilliant mathematician Anand Kumar portrayed by Hrithik Roshan helps 30 smart but underprivileged students prepare for entrance exams for the Indian Institutes of Technology which is a big goal to achieve.