ReviveOdisha, a ZEE initiative to revive Odisha’s livelihood
Mumbai, June 11, 2019: Zee Entertainment Enterprises Ltd (ZEEL), a leading media and entertainment powerhouse has launched an initiative, #ReviveOdisha to help revive the livelihood of the cyclone Fani-affected citizens of Odisha. As a responsible organisation, ZEEL aims to stand with the citizens afflicted by the calamity by reaching out to the length and breadth of the country using its network strength.
The scale of damage caused by Cyclone Fani was massive and horrifying. It has not only hampered the ecosystem of the state but also impacted them emotionally. Though lives were saved, the livelihood of the common man such as the local fishermen, rickshaw pullers, coconut sellers, shack owners has been lost, leaving them without the means to support their family. Through this initiative, ZEE wishes to bring back the livelihood and give the people of Odisha a reason to believe and start a new phase of life. We appeal to the people of India to come together and help revive Odisha through this initiative.
#ReviveOdisha urges people to donate to the Odisha Chief Minister’s Relief Fund (CMRF). The organisation is generating awareness about the loss incurred by the natives and the essentials required to rehabilitate the lives of the disaster-hit families. As relief and rehabilitation work is in progress for cyclone-ravaged Odisha, citizens can now donate by logging onto: cmrfodisha.gov.in
The film is now live, below is the link to the film:
Agency credentials:
Agency: Publicis India
MD: Srija Chatterjee
COO: Paritosh Srivastava
CCO: Ajay Gahlaut
Creatives: Ramakrishnan Hariharan, Paulomi Chatterjee
Account Management: Sirish Suveer, Ambreen Khan, Yasin Ansari
Production House: Third Floor Films
Director: Shayak Roy
Producer: Ankul Singh
DOP: Sudeep Sengupta
Notes to Editors:
About Zee Entertainment Enterprises Limited (ZEEL)
Zee Entertainment Enterprises Ltd. (ZEEL) is a worldwide media brand offering entertainment content to diverse audiences. With a presence in over 173 countries and a reach of more than 1.3 billion people around the globe, ZEEL is among the largest global content companies across genres, languages, and platforms.
With its new brand ideology and purpose - “Extraordinary Together”, ZEEL aspires to provide a unified brand experience and to delight consumers across the world by creating extraordinary entertainment and experiences that inspire to transcend the ordinary and become extraordinary.
ZEEL is present across broadcasting, movies, music, digital, live entertainment and theatre businesses, both within India and overseas. ZEEL has more than 260,000 hours of television content and houses the world’s largest Hindi film library with rights to more than 4,800 movie titles across various languages. ZEEL has also produced several movies for theatrical release and is the fastest growing music label in India. It has presence in the digital space with ZEE5 and has also ventured into live events.
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